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The differences between marketing technology directors and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing technology director and a marketing director. Additionally, a marketing technology director has an average salary of $140,130, which is higher than the $114,906 average annual salary of a marketing director.
The top three skills for a marketing technology director include digital marketing, brand management and CRM. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.
| Marketing Technology Director | Marketing Director | |
| Yearly salary | $140,130 | $114,906 |
| Hourly rate | $67.37 | $55.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 143,353 | 93,503 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing technology director is a technology and marketing expert who spearheads and oversees a company's marketing operations. Their responsibilities include setting goals and marketing strategies, performing extensive market research and analysis, establishing guidelines and timelines, managing different departments, liaising with internal and external parties, and building positive relationships with business partners. They must also monitor the progress of all efforts and participate in creating marketing materials. Moreover, as a marketing technology director, it is essential to lead and encourage staff to reach goals, all while implementing the company's policies and regulations.
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
Marketing technology directors and marketing directors have different pay scales, as shown below.
| Marketing Technology Director | Marketing Director | |
| Average salary | $140,130 | $114,906 |
| Salary range | Between $95,000 And $205,000 | Between $68,000 And $193,000 |
| Highest paying City | Rohnert Park, CA | San Francisco, CA |
| Highest paying state | Hawaii | California |
| Best paying company | Exelixis | Brookfield Properties |
| Best paying industry | - | Manufacturing |
There are a few differences between a marketing technology director and a marketing director in terms of educational background:
| Marketing Technology Director | Marketing Director | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing technology directors' and marketing directors' demographics:
| Marketing Technology Director | Marketing Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 74.6% Female, 25.4% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |