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The differences between marketing technology directors and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing technology director and a marketing lead. Additionally, a marketing technology director has an average salary of $140,130, which is higher than the $104,664 average annual salary of a marketing lead.
The top three skills for a marketing technology director include digital marketing, brand management and CRM. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Marketing Technology Director | Marketing Lead | |
| Yearly salary | $140,130 | $104,664 |
| Hourly rate | $67.37 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 143,353 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing technology director is a technology and marketing expert who spearheads and oversees a company's marketing operations. Their responsibilities include setting goals and marketing strategies, performing extensive market research and analysis, establishing guidelines and timelines, managing different departments, liaising with internal and external parties, and building positive relationships with business partners. They must also monitor the progress of all efforts and participate in creating marketing materials. Moreover, as a marketing technology director, it is essential to lead and encourage staff to reach goals, all while implementing the company's policies and regulations.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Marketing technology directors and marketing leads have different pay scales, as shown below.
| Marketing Technology Director | Marketing Lead | |
| Average salary | $140,130 | $104,664 |
| Salary range | Between $95,000 And $205,000 | Between $74,000 And $146,000 |
| Highest paying City | Rohnert Park, CA | San Francisco, CA |
| Highest paying state | Hawaii | California |
| Best paying company | Exelixis | Meta |
| Best paying industry | - | Technology |
There are a few differences between a marketing technology director and a marketing lead in terms of educational background:
| Marketing Technology Director | Marketing Lead | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing technology directors' and marketing leads' demographics:
| Marketing Technology Director | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 74.6% Female, 25.4% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |