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The differences between marketing technology directors and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing technology director and a marketing manager. Additionally, a marketing technology director has an average salary of $140,130, which is higher than the $104,550 average annual salary of a marketing manager.
The top three skills for a marketing technology director include digital marketing, brand management and CRM. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Marketing Technology Director | Marketing Manager | |
| Yearly salary | $140,130 | $104,550 |
| Hourly rate | $67.37 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 143,353 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing technology director is a technology and marketing expert who spearheads and oversees a company's marketing operations. Their responsibilities include setting goals and marketing strategies, performing extensive market research and analysis, establishing guidelines and timelines, managing different departments, liaising with internal and external parties, and building positive relationships with business partners. They must also monitor the progress of all efforts and participate in creating marketing materials. Moreover, as a marketing technology director, it is essential to lead and encourage staff to reach goals, all while implementing the company's policies and regulations.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Marketing technology directors and marketing managers have different pay scales, as shown below.
| Marketing Technology Director | Marketing Manager | |
| Average salary | $140,130 | $104,550 |
| Salary range | Between $95,000 And $205,000 | Between $71,000 And $153,000 |
| Highest paying City | Rohnert Park, CA | Menlo Park, CA |
| Highest paying state | Hawaii | California |
| Best paying company | Exelixis | Meta |
| Best paying industry | - | Technology |
There are a few differences between a marketing technology director and a marketing manager in terms of educational background:
| Marketing Technology Director | Marketing Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing technology directors' and marketing managers' demographics:
| Marketing Technology Director | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 74.6% Female, 25.4% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |