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The differences between marketing technology directors and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing technology director and a marketing supervisor. Additionally, a marketing technology director has an average salary of $140,130, which is higher than the $64,304 average annual salary of a marketing supervisor.
The top three skills for a marketing technology director include digital marketing, brand management and CRM. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.
| Marketing Technology Director | Marketing Supervisor | |
| Yearly salary | $140,130 | $64,304 |
| Hourly rate | $67.37 | $30.92 |
| Growth rate | 10% | 10% |
| Number of jobs | 143,353 | 74,956 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 71% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing technology director is a technology and marketing expert who spearheads and oversees a company's marketing operations. Their responsibilities include setting goals and marketing strategies, performing extensive market research and analysis, establishing guidelines and timelines, managing different departments, liaising with internal and external parties, and building positive relationships with business partners. They must also monitor the progress of all efforts and participate in creating marketing materials. Moreover, as a marketing technology director, it is essential to lead and encourage staff to reach goals, all while implementing the company's policies and regulations.
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
Marketing technology directors and marketing supervisors have different pay scales, as shown below.
| Marketing Technology Director | Marketing Supervisor | |
| Average salary | $140,130 | $64,304 |
| Salary range | Between $95,000 And $205,000 | Between $45,000 And $90,000 |
| Highest paying City | Rohnert Park, CA | Dix Hills, NY |
| Highest paying state | Hawaii | New York |
| Best paying company | Exelixis | Halliburton |
| Best paying industry | - | Retail |
There are a few differences between a marketing technology director and a marketing supervisor in terms of educational background:
| Marketing Technology Director | Marketing Supervisor | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 71% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing technology directors' and marketing supervisors' demographics:
| Marketing Technology Director | Marketing Supervisor | |
| Average age | 39 | 39 |
| Gender ratio | Male, 74.6% Female, 25.4% | Male, 43.5% Female, 56.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |