Marketing technology director vs senior director of marketing

The differences between marketing technology directors and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing technology director and a senior director of marketing. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $140,130 average annual salary of a marketing technology director.

The top three skills for a marketing technology director include digital marketing, brand management and CRM. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Marketing technology director vs senior director of marketing overview

	Marketing Technology Director	Senior Director Of Marketing
Yearly salary	$140,130	$159,916
Hourly rate	$67.37	$76.88
Growth rate	10%	10%
Number of jobs	143,353	106,180
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a marketing technology director do?

A marketing technology director is a technology and marketing expert who spearheads and oversees a company's marketing operations. Their responsibilities include setting goals and marketing strategies, performing extensive market research and analysis, establishing guidelines and timelines, managing different departments, liaising with internal and external parties, and building positive relationships with business partners. They must also monitor the progress of all efforts and participate in creating marketing materials. Moreover, as a marketing technology director, it is essential to lead and encourage staff to reach goals, all while implementing the company's policies and regulations.

What does a senior director of marketing do?

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

Marketing technology director vs senior director of marketing salary

Marketing technology directors and senior directors of marketing have different pay scales, as shown below.

	Marketing Technology Director	Senior Director Of Marketing
Average salary	$140,130	$159,916
Salary range	Between $95,000 And $205,000	Between $112,000 And $226,000
Highest paying City	Rohnert Park, CA	San Francisco, CA
Highest paying state	Hawaii	California
Best paying company	Exelixis	Washington Prime Group
Best paying industry	-	Media

Differences between marketing technology director and senior director of marketing education

There are a few differences between a marketing technology director and a senior director of marketing in terms of educational background:

	Marketing Technology Director	Senior Director Of Marketing
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing technology director vs senior director of marketing demographics

Here are the differences between marketing technology directors' and senior directors of marketing' demographics:

	Marketing Technology Director	Senior Director Of Marketing
Average age	39	39
Gender ratio	Male, 74.6% Female, 25.4%	Male, 57.9% Female, 42.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between marketing technology director and senior director of marketing duties and responsibilities

Marketing technology director example responsibilities.

Manage multiple release and software development processes base on languages including: C++, .NET, Java and HTML.
Leverage current technology to achieve project objectives.
Develop and utilize various optimization strategies exceeding expectations on ROI and ROAS on marketing programs and website CR.
Create e-mail and web content using HTML and CSS, testing for consistency across a variety of clients.
Develop custom synchronization engine to integrate all website customer, company, sales and product data with Salesforce CRM.
Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Marketing technology director vs senior director of marketing skills

Common marketing technology director skills

Digital Marketing, 31%
Brand Management, 9%
CRM, 7%
Cloud, 4%
Product Management, 4%
Product Development, 3%

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

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Marketing Technology Director
Marketing Technology Director vs Senior Director Of Marketing

Updated January 8, 2025

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