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Media executive vs marketing executive

The differences between media executives and marketing executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a media executive and a marketing executive. Additionally, a media executive has an average salary of $76,792, which is higher than the $73,499 average annual salary of a marketing executive.

The top three skills for a media executive include facebook, instagram and twitter. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.

Media executive vs marketing executive overview

Media ExecutiveMarketing Executive
Yearly salary$76,792$73,499
Hourly rate$36.92$35.34
Growth rate10%10%
Number of jobs90,093145,040
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 70%
Average age3939
Years of experience1010

Media executive vs marketing executive salary

Media executives and marketing executives have different pay scales, as shown below.

Media ExecutiveMarketing Executive
Average salary$76,792$73,499
Salary rangeBetween $33,000 And $176,000Between $49,000 And $108,000
Highest paying City-San Francisco, CA
Highest paying state-Nevada
Best paying company-Microsoft
Best paying industry-Retail

Differences between media executive and marketing executive education

There are a few differences between a media executive and a marketing executive in terms of educational background:

Media ExecutiveMarketing Executive
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 70%
Most common majorCommunicationBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Media executive vs marketing executive demographics

Here are the differences between media executives' and marketing executives' demographics:

Media ExecutiveMarketing Executive
Average age3939
Gender ratioMale, 40.9% Female, 59.1%Male, 47.2% Female, 52.8%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between media executive and marketing executive duties and responsibilities

Media executive example responsibilities.

  • Manage company website including photography of all images, update images and information as necessary.
  • Boost ads for certain target audiences on Facebook.
  • Prepare and deliver effective monthly reports to prove ROI.
  • Optimize user experience to increase registration and purchase by analyzing key performance indicators and A/B testing results to refine acquisition funnel.
  • Organize and run several events in the community to communicate company information.

Marketing executive example responsibilities.

  • Develop marketing and promotional campaigns to achieve client-specific objectives and pitch via PowerPoint.
  • Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
  • Conduct sales calls to qualify, originate, and close SEO and social media packages for new clients.
  • Prepare market data relate to market potential for incorporation into PowerPoint presentation materials.
  • Design Facebook advertising and promotional offers with images/photos and informational videos; and schedule ad placements for key time periods.
  • Project oversight include qualitative and quantitative data collection that ultimately substantiate the value of the new foaming platform against customer KPIs.
  • Show more

Media executive vs marketing executive skills

Common media executive skills
  • Facebook, 11%
  • Instagram, 10%
  • Twitter, 9%
  • YouTube, 7%
  • Press Releases, 6%
  • Media Planning, 4%
Common marketing executive skills
  • Digital Marketing, 11%
  • Marketing Campaigns, 9%
  • Product Development, 7%
  • Sales Strategies, 4%
  • SEO, 4%
  • Email Campaigns, 4%

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