Merchandise executive vs marketing communications manager

Differences between merchandise executive and marketing communications manager duties and responsibilities

Merchandise executive example responsibilities.

• Manage a team of buyers who are responsible for the planning and buying for 29 brick & mortar stores and e-commerce.
• Develop comprehensive marketing plan including print and digital, utilizing negotiate funding to support events and driving additional revenue and margin.
• Assist in all administrative responsibilities including opening and closing store, organization standards, scheduling and payroll processing.

Marketing communications manager example responsibilities.

• Manage enrollment advertising (print, digital, SEM, radio), marketing campaigns, and analytics reports.
• Manage company's Facebook page and develop social media strategy.
• Lead corporate rebranding and develop new core messaging to transition existing outdate business image.
• Point of contact for internal and external stakeholders to evaluate customer satisfaction while achieving internal KPIs.
• Manage email campaign calendar, produce and launch all email communications including audience segmentation, HTML and tracking/reporting.
• Lead marketing operations include integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.
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