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Merchandise executive vs marketing executive

The differences between merchandise executives and marketing executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a merchandise executive and a marketing executive. Additionally, a merchandise executive has an average salary of $99,911, which is higher than the $73,499 average annual salary of a marketing executive.

The top three skills for a merchandise executive include customer service, merchandise displays and plan-o-grams. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.

Merchandise executive vs marketing executive overview

Merchandise ExecutiveMarketing Executive
Yearly salary$99,911$73,499
Hourly rate$48.03$35.34
Growth rate10%10%
Number of jobs71,188145,040
Job satisfaction--
Most common degreeBachelor's Degree, 56%Bachelor's Degree, 70%
Average age3939
Years of experience1010

Merchandise executive vs marketing executive salary

Merchandise executives and marketing executives have different pay scales, as shown below.

Merchandise ExecutiveMarketing Executive
Average salary$99,911$73,499
Salary rangeBetween $65,000 And $153,000Between $49,000 And $108,000
Highest paying City-San Francisco, CA
Highest paying state-Nevada
Best paying company-Microsoft
Best paying industry-Retail

Differences between merchandise executive and marketing executive education

There are a few differences between a merchandise executive and a marketing executive in terms of educational background:

Merchandise ExecutiveMarketing Executive
Most common degreeBachelor's Degree, 56%Bachelor's Degree, 70%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Merchandise executive vs marketing executive demographics

Here are the differences between merchandise executives' and marketing executives' demographics:

Merchandise ExecutiveMarketing Executive
Average age3939
Gender ratioMale, 47.2% Female, 52.8%Male, 47.2% Female, 52.8%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between merchandise executive and marketing executive duties and responsibilities

Merchandise executive example responsibilities.

  • Manage a team of buyers who are responsible for the planning and buying for 29 brick & mortar stores and e-commerce.
  • Develop comprehensive marketing plan including print and digital, utilizing negotiate funding to support events and driving additional revenue and margin.
  • Assist in all administrative responsibilities including opening and closing store, organization standards, scheduling and payroll processing.

Marketing executive example responsibilities.

  • Develop marketing and promotional campaigns to achieve client-specific objectives and pitch via PowerPoint.
  • Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
  • Conduct sales calls to qualify, originate, and close SEO and social media packages for new clients.
  • Prepare market data relate to market potential for incorporation into PowerPoint presentation materials.
  • Design Facebook advertising and promotional offers with images/photos and informational videos; and schedule ad placements for key time periods.
  • Project oversight include qualitative and quantitative data collection that ultimately substantiate the value of the new foaming platform against customer KPIs.
  • Show more

Merchandise executive vs marketing executive skills

Common merchandise executive skills
  • Customer Service, 43%
  • Merchandise Displays, 18%
  • Plan-O-Grams, 6%
  • Increase Sales, 5%
  • Store Associates, 5%
  • Product Knowledge, 4%
Common marketing executive skills
  • Digital Marketing, 11%
  • Marketing Campaigns, 9%
  • Product Development, 7%
  • Sales Strategies, 4%
  • SEO, 4%
  • Email Campaigns, 4%

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