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The differences between merchandising specialists and display coordinators can be seen in a few details. Each job has different responsibilities and duties. Additionally, a display coordinator has an average salary of $41,608, which is higher than the $32,920 average annual salary of a merchandising specialist.
The top three skills for a merchandising specialist include customer service, sales floor and cash handling. The most important skills for a display coordinator are sales associates, store opening, and store management.
A merchandising specialist is responsible for managing the promotion of the business' products, arranging creative displays both on the physical store and company website to attract consumers on purchasing the products to generate revenues and increase profitability. Merchandising specialists assist in the development of marketing campaigns, as well as facilitating promotional offers on different communication channels. They also monitor stock inventories, analyze pricing structures, and adjust selling strategies by researching the current market trends, identifying business opportunities to meet customers' demands, and improve the negotiation process.
A display coordinator manages and oversees the visual presentation of products and services. Despite having different responsibilities depending on their organization or industry of employment, it usually involves conducting market research and analyses, developing and implementing plans, communicating and negotiating with internal and external parties to secure supplies, and spearheading various events such as exhibits and shows. Moreover, a display coordinator manages different teams and coordinates their efforts while conducting assessments to ensure operations adhere to company standards and regulations.
Merchandising specialists and display coordinators have different pay scales, as shown below.
| Merchandising Specialist | Display Coordinator | |
| Average salary | $32,920 | $41,608 |
| Salary range | Between $22,000 And $47,000 | Between $25,000 And $69,000 |
| Highest paying City | Cupertino, CA | - |
| Highest paying state | California | - |
| Best paying company | Apple | - |
| Best paying industry | Manufacturing | - |
There are a few differences between a merchandising specialist and a display coordinator in terms of educational background:
| Merchandising Specialist | Display Coordinator | |
| Most common degree | Bachelor's Degree, 52% | Bachelor's Degree, 61% |
| Most common major | Business | Fine Arts |
| Most common college | - | - |
Here are the differences between merchandising specialists' and display coordinators' demographics:
| Merchandising Specialist | Display Coordinator | |
| Average age | 40 | 40 |
| Gender ratio | Male, 43.5% Female, 56.5% | Male, 33.7% Female, 66.3% |
| Race ratio | Black or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5% | Black or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 17% | 17% |