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Merchandising specialist vs merchandising representative

The differences between merchandising specialists and merchandising representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a merchandising specialist has an average salary of $32,920, which is higher than the $32,303 average annual salary of a merchandising representative.

The top three skills for a merchandising specialist include customer service, sales floor and cash handling. The most important skills for a merchandising representative are little supervision, store management, and plan-o-grams.

Merchandising specialist vs merchandising representative overview

Merchandising SpecialistMerchandising Representative
Yearly salary$32,920$32,303
Hourly rate$15.83$15.53
Growth rate4%4%
Number of jobs49,769351,931
Job satisfaction5-
Most common degreeBachelor's Degree, 52%Bachelor's Degree, 53%
Average age4047
Years of experience-4

What does a merchandising specialist do?

A merchandising specialist is responsible for managing the promotion of the business' products, arranging creative displays both on the physical store and company website to attract consumers on purchasing the products to generate revenues and increase profitability. Merchandising specialists assist in the development of marketing campaigns, as well as facilitating promotional offers on different communication channels. They also monitor stock inventories, analyze pricing structures, and adjust selling strategies by researching the current market trends, identifying business opportunities to meet customers' demands, and improve the negotiation process.

What does a merchandising representative do?

Merchandising representatives are professionals who are responsible for providing point-of-purchase and shelf management services to produce sales. These representatives are required to plan and develop merchandising strategies so that they can balance the expectations of customers and the organization's objectives. They must maintain store shelves and display products appropriately so that they can maximize the interest of customers and sales levels. Merchandising representatives must also analyze sales figures, the reactions of customers, and market trends to anticipate their product needs and plan product stock.

Merchandising specialist vs merchandising representative salary

Merchandising specialists and merchandising representatives have different pay scales, as shown below.

Merchandising SpecialistMerchandising Representative
Average salary$32,920$32,303
Salary rangeBetween $22,000 And $47,000Between $25,000 And $40,000
Highest paying CityCupertino, CASeattle, WA
Highest paying stateCaliforniaMaine
Best paying companyAppleECMD
Best paying industryManufacturingManufacturing

Differences between merchandising specialist and merchandising representative education

There are a few differences between a merchandising specialist and a merchandising representative in terms of educational background:

Merchandising SpecialistMerchandising Representative
Most common degreeBachelor's Degree, 52%Bachelor's Degree, 53%
Most common majorBusinessBusiness
Most common college-SUNY College of Technology at Alfred

Merchandising specialist vs merchandising representative demographics

Here are the differences between merchandising specialists' and merchandising representatives' demographics:

Merchandising SpecialistMerchandising Representative
Average age4047
Gender ratioMale, 43.5% Female, 56.5%Male, 47.2% Female, 52.8%
Race ratioBlack or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5%Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 13.9% Asian, 5.1% White, 73.2% American Indian and Alaska Native, 0.2%
LGBT Percentage17%6%

Differences between merchandising specialist and merchandising representative duties and responsibilities

Merchandising specialist example responsibilities.

  • Work within OPEX budget to achieve company goals.
  • Manage the products for service companies in Kroger stores, PoG, doing resets.
  • Manage the distribution of POS items as assigned to the region to create brand affinity.
  • Verify and manage data for the weekly store ads which includes UPC verification, item description and ad pricing.
  • Lead seasonal consolidation/re-assortment of own consignment estate jewelry to strengthen merchandise productivity by door.
  • Check in drop shipments, truck shipments, and GEO shuttles.
  • Show more

Merchandising representative example responsibilities.

  • Manage Nintendo's promotional programs; secure and maintain point-of-purchase displays that alert customers to brand availability.
  • Update POS promotional materials such as cardboard temporary decorative displays.
  • Coordinate and administer jewelry entries for industry awards and advertisements in national fashion magazines.
  • Assist patients with Critical/Triage calls; document necessary symptoms for medical assistants to determine what medical intervention is necessary.
  • Place IRC on assign products for promotional sales.
  • Increase sales by installing displays and instant rebate coupons (IRC).
  • Show more

Merchandising specialist vs merchandising representative skills

Common merchandising specialist skills
  • Customer Service, 28%
  • Sales Floor, 16%
  • Cash Handling, 7%
  • Cleanliness, 6%
  • Customer Satisfaction, 5%
  • Ladders, 5%
Common merchandising representative skills
  • Little Supervision, 24%
  • Store Management, 23%
  • Plan-O-Grams, 13%
  • Customer Service, 9%
  • Product Knowledge, 6%
  • Working Independently, 5%

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