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The differences between new media coordinators and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a new media coordinator, becoming a marketing coordinator takes usually requires 4-6 years. Additionally, a new media coordinator has an average salary of $53,060, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a new media coordinator include s website, facebook and promotional campaigns. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| New Media Coordinator | Marketing Coordinator | |
| Yearly salary | $53,060 | $48,326 |
| Hourly rate | $25.51 | $23.23 |
| Growth rate | 8% | 19% |
| Number of jobs | 24,738 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 80% |
| Average age | 42 | 37 |
| Years of experience | 4 | 6 |
A New Media Coordinator is a communications professional who develops and implements the targeted advertising content and communication for various media platforms. Their responsibilities include planning and executing advertising and media campaigns, reviewing and editing all content, identifying press opportunities with evolving issues, facilitating press conferences and briefings, keeping updated on media trends, dealing with the media budget, and negotiating to ensure competitive deals with media outlets are closed.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
New media coordinators and marketing coordinators have different pay scales, as shown below.
| New Media Coordinator | Marketing Coordinator | |
| Average salary | $53,060 | $48,326 |
| Salary range | Between $38,000 And $73,000 | Between $34,000 And $67,000 |
| Highest paying City | - | New York, NY |
| Highest paying state | - | New Jersey |
| Best paying company | - | Keller Williams Capital Properties |
| Best paying industry | - | Technology |
There are a few differences between a new media coordinator and a marketing coordinator in terms of educational background:
| New Media Coordinator | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 80% |
| Most common major | Communication | Business |
| Most common college | Stanford University | University of Georgia |
Here are the differences between new media coordinators' and marketing coordinators' demographics:
| New Media Coordinator | Marketing Coordinator | |
| Average age | 42 | 37 |
| Gender ratio | Male, 47.6% Female, 52.4% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 12% | 10% |