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Principal product manager vs marketing manager/project manager

The differences between principal product managers and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a principal product manager and a marketing manager/project manager. Additionally, a principal product manager has an average salary of $145,943, which is higher than the $78,368 average annual salary of a marketing manager/project manager.

The top three skills for a principal product manager include product management, QA and product development. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.

Principal product manager vs marketing manager/project manager overview

Principal Product ManagerMarketing Manager/Project Manager
Yearly salary$145,943$78,368
Hourly rate$70.16$37.68
Growth rate10%10%
Number of jobs143,985187,949
Job satisfaction--
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 77%
Average age3939
Years of experience1010

What does a principal product manager do?

The duties of a principal product manager depend on one's place or industry of employment. Typically, their responsibilities revolve around overseeing the organization's product roadmap, devising strategies for optimal operations and services, and managing production and marketing communications. They must also coordinate with different research scientists and engineers to develop systems and networks that will increase profitability and assist in meeting consumers' needs. Furthermore, as a manager, it is essential to lead and encourage teams, all while implementing the company's policies and regulations.

What does a marketing manager/project manager do?

A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.

Principal product manager vs marketing manager/project manager salary

Principal product managers and marketing manager/project managers have different pay scales, as shown below.

Principal Product ManagerMarketing Manager/Project Manager
Average salary$145,943$78,368
Salary rangeBetween $106,000 And $199,000Between $56,000 And $109,000
Highest paying CitySan Francisco, CACarson City, NV
Highest paying stateWashingtonNevada
Best paying companyBrexMeta
Best paying industryStart-upTechnology

Differences between principal product manager and marketing manager/project manager education

There are a few differences between a principal product manager and a marketing manager/project manager in terms of educational background:

Principal Product ManagerMarketing Manager/Project Manager
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 77%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Principal product manager vs marketing manager/project manager demographics

Here are the differences between principal product managers' and marketing manager/project managers' demographics:

Principal Product ManagerMarketing Manager/Project Manager
Average age3939
Gender ratioMale, 73.9% Female, 26.1%Male, 38.1% Female, 61.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between principal product manager and marketing manager/project manager duties and responsibilities

Principal product manager example responsibilities.

  • Lead an initiative to train technical writers on writing QA tests for documentation examples.
  • Lead SaaS application visibility and performance monitoring in hybrid enterprise to accelerate adoption of cloud.
  • Analyze complex business cases to determine product feasibility, prioritization and project ROI.
  • Define strategic direction and KPIs, make recommendations to leadership and execute on approve direction.
  • Develop product marketing positioning with business team, forecasting, competitive positioning and analyzing ROI.
  • Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
  • Show more

Marketing manager/project manager example responsibilities.

  • Manage client's $120K SEM budget; make allocations toward competitor analysis, keyword research and linking strategies.
  • Manage SEO and SEM programs including optimization of landing pages and A/B campaign testing with PPC and social media ads.
  • Define and program manage nurture campaigns utilizing CRM database.
  • Manage sensitive digital and print archives of value historic and current photography.
  • Plan and manage communication projects including writing newsletters, brochures, annual reports and producing videos and PowerPoint presentations.
  • Assist in developing websites by writing HTML5, CSS, and JavaScript code.
  • Show more

Principal product manager vs marketing manager/project manager skills

Common principal product manager skills
  • Product Management, 11%
  • QA, 11%
  • Product Development, 10%
  • Regression, 9%
  • User Stories, 4%
  • Saas, 4%
Common marketing manager/project manager skills
  • Project Management, 17%
  • Digital Marketing, 12%
  • Marketing Campaigns, 7%
  • PowerPoint, 5%
  • Email Campaigns, 3%
  • Email Marketing, 3%

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