Post job

Principal product manager vs media manager

The differences between principal product managers and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a principal product manager and a media manager. Additionally, a principal product manager has an average salary of $145,943, which is higher than the $96,475 average annual salary of a media manager.

The top three skills for a principal product manager include product management, QA and product development. The most important skills for a media manager are digital marketing, kpis, and media planning.

Principal product manager vs media manager overview

Principal Product ManagerMedia Manager
Yearly salary$145,943$96,475
Hourly rate$70.16$46.38
Growth rate10%10%
Number of jobs143,985110,888
Job satisfaction--
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 81%
Average age3939
Years of experience1010

What does a principal product manager do?

The duties of a principal product manager depend on one's place or industry of employment. Typically, their responsibilities revolve around overseeing the organization's product roadmap, devising strategies for optimal operations and services, and managing production and marketing communications. They must also coordinate with different research scientists and engineers to develop systems and networks that will increase profitability and assist in meeting consumers' needs. Furthermore, as a manager, it is essential to lead and encourage teams, all while implementing the company's policies and regulations.

What does a media manager do?

Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.

Principal product manager vs media manager salary

Principal product managers and media managers have different pay scales, as shown below.

Principal Product ManagerMedia Manager
Average salary$145,943$96,475
Salary rangeBetween $106,000 And $199,000Between $66,000 And $140,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateWashingtonPennsylvania
Best paying companyBrexMeta
Best paying industryStart-upAutomotive

Differences between principal product manager and media manager education

There are a few differences between a principal product manager and a media manager in terms of educational background:

Principal Product ManagerMedia Manager
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 81%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Principal product manager vs media manager demographics

Here are the differences between principal product managers' and media managers' demographics:

Principal Product ManagerMedia Manager
Average age3939
Gender ratioMale, 73.9% Female, 26.1%Male, 51.7% Female, 48.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between principal product manager and media manager duties and responsibilities

Principal product manager example responsibilities.

  • Lead an initiative to train technical writers on writing QA tests for documentation examples.
  • Lead SaaS application visibility and performance monitoring in hybrid enterprise to accelerate adoption of cloud.
  • Analyze complex business cases to determine product feasibility, prioritization and project ROI.
  • Define strategic direction and KPIs, make recommendations to leadership and execute on approve direction.
  • Develop product marketing positioning with business team, forecasting, competitive positioning and analyzing ROI.
  • Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
  • Show more

Media manager example responsibilities.

  • Manage B2C media campaigns from inception to reporting.
  • Evaluate, select and manage relationships with PPC technology vendors.
  • Lead intranet and internet maintenance, content, development and marketing.
  • Execute vendor fund campaigns to achieve KPIs base on each individual brand s needs and drive ecommerce sales.
  • Utilize CRM software to maintain contacts, leads, ad sales, sales reports and advertisement run sheets.
  • Manage search engine optimization (SEO) and pay-per-click (PPC) advertising for several B2B and health care clients.
  • Show more

Principal product manager vs media manager skills

Common principal product manager skills
  • Product Management, 11%
  • QA, 11%
  • Product Development, 10%
  • Regression, 9%
  • User Stories, 4%
  • Saas, 4%
Common media manager skills
  • Digital Marketing, 19%
  • KPIs, 5%
  • Media Planning, 4%
  • Media Management, 4%
  • PowerPoint, 4%
  • Google Analytics, 3%

Browse executive management jobs