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The differences between principal product managers and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a principal product manager and a media manager. Additionally, a principal product manager has an average salary of $145,943, which is higher than the $96,475 average annual salary of a media manager.
The top three skills for a principal product manager include product management, QA and product development. The most important skills for a media manager are digital marketing, kpis, and media planning.
| Principal Product Manager | Media Manager | |
| Yearly salary | $145,943 | $96,475 |
| Hourly rate | $70.16 | $46.38 |
| Growth rate | 10% | 10% |
| Number of jobs | 143,985 | 110,888 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 81% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The duties of a principal product manager depend on one's place or industry of employment. Typically, their responsibilities revolve around overseeing the organization's product roadmap, devising strategies for optimal operations and services, and managing production and marketing communications. They must also coordinate with different research scientists and engineers to develop systems and networks that will increase profitability and assist in meeting consumers' needs. Furthermore, as a manager, it is essential to lead and encourage teams, all while implementing the company's policies and regulations.
Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.
Principal product managers and media managers have different pay scales, as shown below.
| Principal Product Manager | Media Manager | |
| Average salary | $145,943 | $96,475 |
| Salary range | Between $106,000 And $199,000 | Between $66,000 And $140,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | Pennsylvania |
| Best paying company | Brex | Meta |
| Best paying industry | Start-up | Automotive |
There are a few differences between a principal product manager and a media manager in terms of educational background:
| Principal Product Manager | Media Manager | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 81% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between principal product managers' and media managers' demographics:
| Principal Product Manager | Media Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 73.9% Female, 26.1% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |