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Principal product manager vs product director

The differences between principal product managers and product directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a principal product manager and a product director. Additionally, a product director has an average salary of $148,910, which is higher than the $145,943 average annual salary of a principal product manager.

The top three skills for a principal product manager include product management, QA and product development. The most important skills for a product director are product management, product strategy, and project management.

Principal product manager vs product director overview

Principal Product ManagerProduct Director
Yearly salary$145,943$148,910
Hourly rate$70.16$71.59
Growth rate10%10%
Number of jobs143,985125,200
Job satisfaction--
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 73%
Average age3939
Years of experience1010

What does a principal product manager do?

The duties of a principal product manager depend on one's place or industry of employment. Typically, their responsibilities revolve around overseeing the organization's product roadmap, devising strategies for optimal operations and services, and managing production and marketing communications. They must also coordinate with different research scientists and engineers to develop systems and networks that will increase profitability and assist in meeting consumers' needs. Furthermore, as a manager, it is essential to lead and encourage teams, all while implementing the company's policies and regulations.

What does a product director do?

The duties of a product director depend on one's place or industry of employment. Typically, their responsibilities revolve around overseeing the product development operations to ensure smooth flow and efficiency, devise strategies to improve processes, gather relevant data such as sales and customer feedback, and coordinate with different departments in developing new products and services. Furthermore, as a director, it is essential to lead and encourage departments to meet goals, all while implementing the company's policies and regulations, including its mission and vision.

Principal product manager vs product director salary

Principal product managers and product directors have different pay scales, as shown below.

Principal Product ManagerProduct Director
Average salary$145,943$148,910
Salary rangeBetween $106,000 And $199,000Between $104,000 And $212,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateWashingtonCalifornia
Best paying companyBrexMeta
Best paying industryStart-upInternet

Differences between principal product manager and product director education

There are a few differences between a principal product manager and a product director in terms of educational background:

Principal Product ManagerProduct Director
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 73%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Principal product manager vs product director demographics

Here are the differences between principal product managers' and product directors' demographics:

Principal Product ManagerProduct Director
Average age3939
Gender ratioMale, 73.9% Female, 26.1%Male, 72.4% Female, 27.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between principal product manager and product director duties and responsibilities

Principal product manager example responsibilities.

  • Lead an initiative to train technical writers on writing QA tests for documentation examples.
  • Lead SaaS application visibility and performance monitoring in hybrid enterprise to accelerate adoption of cloud.
  • Analyze complex business cases to determine product feasibility, prioritization and project ROI.
  • Define strategic direction and KPIs, make recommendations to leadership and execute on approve direction.
  • Develop product marketing positioning with business team, forecasting, competitive positioning and analyzing ROI.
  • Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
  • Show more

Product director example responsibilities.

  • Lead the overall site ISO implementation.
  • Manage Salesforce integration to SaaS platform and client systems.
  • Lead SaaS application visibility and performance monitoring in hybrid enterprise to accelerate adoption of cloud.
  • Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
  • Interact with FDA, CDC, and other external agencies as required to introduce novel molecular products into the market.
  • Spearhead transformation of the organization to modern best practices, ISO & lean manufacturing.
  • Show more

Principal product manager vs product director skills

Common principal product manager skills
  • Product Management, 11%
  • QA, 11%
  • Product Development, 10%
  • Regression, 9%
  • User Stories, 4%
  • Saas, 4%
Common product director skills
  • Product Management, 10%
  • Product Strategy, 6%
  • Project Management, 6%
  • Product Roadmap, 5%
  • Product Design, 4%
  • Software Development, 4%

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