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The differences between principal product managers and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a principal product manager and a product marketing manager. Additionally, a principal product manager has an average salary of $145,943, which is higher than the $112,220 average annual salary of a product marketing manager.
The top three skills for a principal product manager include product management, QA and product development. The most important skills for a product marketing manager are digital marketing, product management, and project management.
| Principal Product Manager | Product Marketing Manager | |
| Yearly salary | $145,943 | $112,220 |
| Hourly rate | $70.16 | $53.95 |
| Growth rate | 10% | 10% |
| Number of jobs | 143,985 | 166,047 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The duties of a principal product manager depend on one's place or industry of employment. Typically, their responsibilities revolve around overseeing the organization's product roadmap, devising strategies for optimal operations and services, and managing production and marketing communications. They must also coordinate with different research scientists and engineers to develop systems and networks that will increase profitability and assist in meeting consumers' needs. Furthermore, as a manager, it is essential to lead and encourage teams, all while implementing the company's policies and regulations.
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
Principal product managers and product marketing managers have different pay scales, as shown below.
| Principal Product Manager | Product Marketing Manager | |
| Average salary | $145,943 | $112,220 |
| Salary range | Between $106,000 And $199,000 | Between $83,000 And $149,000 |
| Highest paying City | San Francisco, CA | San Bruno, CA |
| Highest paying state | Washington | California |
| Best paying company | Brex | Credit Karma |
| Best paying industry | Start-up | Technology |
There are a few differences between a principal product manager and a product marketing manager in terms of educational background:
| Principal Product Manager | Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between principal product managers' and product marketing managers' demographics:
| Principal Product Manager | Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 73.9% Female, 26.1% | Male, 61.6% Female, 38.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |