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The differences between principal product managers and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a principal product manager and a senior product marketing manager. Additionally, a principal product manager has an average salary of $145,943, which is higher than the $128,471 average annual salary of a senior product marketing manager.
The top three skills for a principal product manager include product management, QA and product development. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.
| Principal Product Manager | Senior Product Marketing Manager | |
| Yearly salary | $145,943 | $128,471 |
| Hourly rate | $70.16 | $61.76 |
| Growth rate | 10% | 10% |
| Number of jobs | 143,985 | 168,205 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
The duties of a principal product manager depend on one's place or industry of employment. Typically, their responsibilities revolve around overseeing the organization's product roadmap, devising strategies for optimal operations and services, and managing production and marketing communications. They must also coordinate with different research scientists and engineers to develop systems and networks that will increase profitability and assist in meeting consumers' needs. Furthermore, as a manager, it is essential to lead and encourage teams, all while implementing the company's policies and regulations.
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
Principal product managers and senior product marketing managers have different pay scales, as shown below.
| Principal Product Manager | Senior Product Marketing Manager | |
| Average salary | $145,943 | $128,471 |
| Salary range | Between $106,000 And $199,000 | Between $97,000 And $168,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Brex | Roku |
| Best paying industry | Start-up | Technology |
There are a few differences between a principal product manager and a senior product marketing manager in terms of educational background:
| Principal Product Manager | Senior Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between principal product managers' and senior product marketing managers' demographics:
| Principal Product Manager | Senior Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 73.9% Female, 26.1% | Male, 63.7% Female, 36.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |