Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between product managers, consumables and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product manager, consumables and a brand manager. Additionally, a product manager, consumables has an average salary of $122,421, which is higher than the $97,789 average annual salary of a brand manager.
The top three skills for a product manager, consumables include product management, project management and user experience. The most important skills for a brand manager are brand management, digital marketing, and customer service.
| Product Manager, Consumables | Brand Manager | |
| Yearly salary | $122,421 | $97,789 |
| Hourly rate | $58.86 | $47.01 |
| Growth rate | 10% | 10% |
| Number of jobs | 107,496 | 127,429 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A product manager of consumables manages a team of professionals that are involved in product development that can increase commission sales. This manager must execute market research for each product category by utilizing online competitive shopping and market trend sources. The manager must develop several new products and launch them while managing the existing brands of the company. This manager must also maintain relationships with business partners and vendors to drive the portfolio.
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Product managers, consumables and brand managers have different pay scales, as shown below.
| Product Manager, Consumables | Brand Manager | |
| Average salary | $122,421 | $97,789 |
| Salary range | Between $84,000 And $178,000 | Between $72,000 And $131,000 |
| Highest paying City | San Francisco, CA | Parsippany-Troy Hills, NJ |
| Highest paying state | California | Rhode Island |
| Best paying company | Meta | Meta |
| Best paying industry | Retail | Manufacturing |
There are a few differences between a product manager, consumables and a brand manager in terms of educational background:
| Product Manager, Consumables | Brand Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product managers, consumables' and brand managers' demographics:
| Product Manager, Consumables | Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 55.6% Female, 44.4% | Male, 51.5% Female, 48.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |