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The differences between product managers, mobile and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product manager, mobile and a brand manager. Additionally, a product manager, mobile has an average salary of $132,437, which is higher than the $97,789 average annual salary of a brand manager.
The top three skills for a product manager, mobile include mobile development, product management and IOS. The most important skills for a brand manager are brand management, digital marketing, and customer service.
| Product Manager, Mobile | Brand Manager | |
| Yearly salary | $132,437 | $97,789 |
| Hourly rate | $63.67 | $47.01 |
| Growth rate | 10% | 10% |
| Number of jobs | 109,223 | 127,429 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Mobile Product Managers are responsible for leading the roadmap development and managing the execution of mobile applications into the marketplace. They are responsible for creating product roadmap strategies, directing the cross-functional team to assist in areas of monetization and features integration, and providing direction for user interface and user experience. They are responsible for writing requirement documents, leading design work, undertaking product testing, gathering user feedback, and setting performance metrics. Mobile Product Managers also oversee outbound marketing, quality assurance, product support, and user training. They manage release cycles and continuously drive product improvement reiterations.
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Product managers, mobile and brand managers have different pay scales, as shown below.
| Product Manager, Mobile | Brand Manager | |
| Average salary | $132,437 | $97,789 |
| Salary range | Between $98,000 And $178,000 | Between $72,000 And $131,000 |
| Highest paying City | Seattle, WA | Parsippany-Troy Hills, NJ |
| Highest paying state | Washington | Rhode Island |
| Best paying company | Meta | |
| Best paying industry | Hospitality | Manufacturing |
There are a few differences between a product manager, mobile and a brand manager in terms of educational background:
| Product Manager, Mobile | Brand Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product managers, mobile' and brand managers' demographics:
| Product Manager, Mobile | Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 77.5% Female, 22.5% | Male, 51.5% Female, 48.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |