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Product manager, mobile vs marketing manager/project manager

The differences between product managers, mobile and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product manager, mobile and a marketing manager/project manager. Additionally, a product manager, mobile has an average salary of $132,437, which is higher than the $78,368 average annual salary of a marketing manager/project manager.

The top three skills for a product manager, mobile include mobile development, product management and IOS. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.

Product manager, mobile vs marketing manager/project manager overview

Product Manager, MobileMarketing Manager/Project Manager
Yearly salary$132,437$78,368
Hourly rate$63.67$37.68
Growth rate10%10%
Number of jobs109,223187,949
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 77%
Average age3939
Years of experience1010

What does a product manager, mobile do?

Mobile Product Managers are responsible for leading the roadmap development and managing the execution of mobile applications into the marketplace. They are responsible for creating product roadmap strategies, directing the cross-functional team to assist in areas of monetization and features integration, and providing direction for user interface and user experience. They are responsible for writing requirement documents, leading design work, undertaking product testing, gathering user feedback, and setting performance metrics. Mobile Product Managers also oversee outbound marketing, quality assurance, product support, and user training. They manage release cycles and continuously drive product improvement reiterations.

What does a marketing manager/project manager do?

A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.

Product manager, mobile vs marketing manager/project manager salary

Product managers, mobile and marketing manager/project managers have different pay scales, as shown below.

Product Manager, MobileMarketing Manager/Project Manager
Average salary$132,437$78,368
Salary rangeBetween $98,000 And $178,000Between $56,000 And $109,000
Highest paying CitySeattle, WACarson City, NV
Highest paying stateWashingtonNevada
Best paying companyGoogleMeta
Best paying industryHospitalityTechnology

Differences between product manager, mobile and marketing manager/project manager education

There are a few differences between a product manager, mobile and a marketing manager/project manager in terms of educational background:

Product Manager, MobileMarketing Manager/Project Manager
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 77%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Product manager, mobile vs marketing manager/project manager demographics

Here are the differences between product managers, mobile' and marketing manager/project managers' demographics:

Product Manager, MobileMarketing Manager/Project Manager
Average age3939
Gender ratioMale, 77.5% Female, 22.5%Male, 38.1% Female, 61.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between product manager, mobile and marketing manager/project manager duties and responsibilities

Product manager, mobile example responsibilities.

  • Lead creative team in development of mobile UI for optimize user experience.
  • Pioneer scrum-of-scrums meeting for aiding all stakeholders while managing offshore development and QA resources using agile methodology.
  • Lead cross-functional team in pioneering the application/game download ecosystem with the implementation of Java games and generating significant new revenue stream.
  • Design business logic for automation between services and tools to dynamically affect UX and drive KPIs.
  • Gather user feedback and develop objectives, KPIs, and targets to evaluate product and project success.
  • Improve monetization via UI and algorithmic optimizations.
  • Show more

Marketing manager/project manager example responsibilities.

  • Manage client's $120K SEM budget; make allocations toward competitor analysis, keyword research and linking strategies.
  • Manage SEO and SEM programs including optimization of landing pages and A/B campaign testing with PPC and social media ads.
  • Define and program manage nurture campaigns utilizing CRM database.
  • Manage sensitive digital and print archives of value historic and current photography.
  • Plan and manage communication projects including writing newsletters, brochures, annual reports and producing videos and PowerPoint presentations.
  • Assist in developing websites by writing HTML5, CSS, and JavaScript code.
  • Show more

Product manager, mobile vs marketing manager/project manager skills

Common product manager, mobile skills
  • Mobile Development, 13%
  • Product Management, 8%
  • IOS, 6%
  • Product Roadmap, 5%
  • UI, 4%
  • Scrum, 4%
Common marketing manager/project manager skills
  • Project Management, 17%
  • Digital Marketing, 12%
  • Marketing Campaigns, 7%
  • PowerPoint, 5%
  • Email Campaigns, 3%
  • Email Marketing, 3%

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