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Product manager, mobile vs product marketing manager

The differences between product managers, mobile and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product manager, mobile and a product marketing manager. Additionally, a product manager, mobile has an average salary of $132,437, which is higher than the $112,220 average annual salary of a product marketing manager.

The top three skills for a product manager, mobile include mobile development, product management and IOS. The most important skills for a product marketing manager are digital marketing, product management, and project management.

Product manager, mobile vs product marketing manager overview

Product Manager, MobileProduct Marketing Manager
Yearly salary$132,437$112,220
Hourly rate$63.67$53.95
Growth rate10%10%
Number of jobs109,223166,047
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a product manager, mobile do?

Mobile Product Managers are responsible for leading the roadmap development and managing the execution of mobile applications into the marketplace. They are responsible for creating product roadmap strategies, directing the cross-functional team to assist in areas of monetization and features integration, and providing direction for user interface and user experience. They are responsible for writing requirement documents, leading design work, undertaking product testing, gathering user feedback, and setting performance metrics. Mobile Product Managers also oversee outbound marketing, quality assurance, product support, and user training. They manage release cycles and continuously drive product improvement reiterations.

What does a product marketing manager do?

A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.

Product manager, mobile vs product marketing manager salary

Product managers, mobile and product marketing managers have different pay scales, as shown below.

Product Manager, MobileProduct Marketing Manager
Average salary$132,437$112,220
Salary rangeBetween $98,000 And $178,000Between $83,000 And $149,000
Highest paying CitySeattle, WASan Bruno, CA
Highest paying stateWashingtonCalifornia
Best paying companyGoogleCredit Karma
Best paying industryHospitalityTechnology

Differences between product manager, mobile and product marketing manager education

There are a few differences between a product manager, mobile and a product marketing manager in terms of educational background:

Product Manager, MobileProduct Marketing Manager
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Product manager, mobile vs product marketing manager demographics

Here are the differences between product managers, mobile' and product marketing managers' demographics:

Product Manager, MobileProduct Marketing Manager
Average age3939
Gender ratioMale, 77.5% Female, 22.5%Male, 61.6% Female, 38.4%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between product manager, mobile and product marketing manager duties and responsibilities

Product manager, mobile example responsibilities.

  • Lead creative team in development of mobile UI for optimize user experience.
  • Pioneer scrum-of-scrums meeting for aiding all stakeholders while managing offshore development and QA resources using agile methodology.
  • Lead cross-functional team in pioneering the application/game download ecosystem with the implementation of Java games and generating significant new revenue stream.
  • Design business logic for automation between services and tools to dynamically affect UX and drive KPIs.
  • Gather user feedback and develop objectives, KPIs, and targets to evaluate product and project success.
  • Improve monetization via UI and algorithmic optimizations.
  • Show more

Product marketing manager example responsibilities.

  • Manage IP and IPX VPN solutions, including definition of next generation ipsec-base products.
  • Manage execution of retail signage (POS) and cross promotions for grocery partners.
  • Lead a global team representing the commercial interests of the Americas, Europe and Asia.
  • Define, design and manage next generation intranet product incorporating HTML, CGI, and JAVA.
  • Define the product and manage the development of a line of switch mode power supplies for the PC & general market.
  • Lead product development and business development of emerging mobile and cloud solutions.
  • Show more

Product manager, mobile vs product marketing manager skills

Common product manager, mobile skills
  • Mobile Development, 13%
  • Product Management, 8%
  • IOS, 6%
  • Product Roadmap, 5%
  • UI, 4%
  • Scrum, 4%
Common product marketing manager skills
  • Digital Marketing, 7%
  • Product Management, 7%
  • Project Management, 6%
  • Marketing Campaigns, 5%
  • Market Research, 4%
  • B2B Marketing, 4%

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