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The differences between product managers, mobile and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product manager, mobile and a senior product marketing manager. Additionally, a product manager, mobile has an average salary of $132,437, which is higher than the $128,471 average annual salary of a senior product marketing manager.
The top three skills for a product manager, mobile include mobile development, product management and IOS. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.
| Product Manager, Mobile | Senior Product Marketing Manager | |
| Yearly salary | $132,437 | $128,471 |
| Hourly rate | $63.67 | $61.76 |
| Growth rate | 10% | 10% |
| Number of jobs | 109,223 | 168,205 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Mobile Product Managers are responsible for leading the roadmap development and managing the execution of mobile applications into the marketplace. They are responsible for creating product roadmap strategies, directing the cross-functional team to assist in areas of monetization and features integration, and providing direction for user interface and user experience. They are responsible for writing requirement documents, leading design work, undertaking product testing, gathering user feedback, and setting performance metrics. Mobile Product Managers also oversee outbound marketing, quality assurance, product support, and user training. They manage release cycles and continuously drive product improvement reiterations.
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
Product managers, mobile and senior product marketing managers have different pay scales, as shown below.
| Product Manager, Mobile | Senior Product Marketing Manager | |
| Average salary | $132,437 | $128,471 |
| Salary range | Between $98,000 And $178,000 | Between $97,000 And $168,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Roku | |
| Best paying industry | Hospitality | Technology |
There are a few differences between a product manager, mobile and a senior product marketing manager in terms of educational background:
| Product Manager, Mobile | Senior Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product managers, mobile' and senior product marketing managers' demographics:
| Product Manager, Mobile | Senior Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 77.5% Female, 22.5% | Male, 63.7% Female, 36.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |