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Product manager, north america vs brand manager

The differences between product managers, north america and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product manager, north america and a brand manager. Additionally, a product manager, north america has an average salary of $124,308, which is higher than the $97,789 average annual salary of a brand manager.

The top three skills for a product manager, north america include UI, product development and digital marketing. The most important skills for a brand manager are brand management, digital marketing, and customer service.

Product manager, north america vs brand manager overview

Product Manager, North AmericaBrand Manager
Yearly salary$124,308$97,789
Hourly rate$59.76$47.01
Growth rate10%10%
Number of jobs119,261127,429
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a product manager, north america do?

Product managers of North America require skills in communication, technical expertise, business, research, marketing, and delegation. They will be called on to identify customer needs and more extensive business objectives that products and features will fulfill. Product managers will also convey what success will look like for a given product, and rally the team to make that vision a reality.

What does a brand manager do?

A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.

Product manager, north america vs brand manager salary

Product managers, north america and brand managers have different pay scales, as shown below.

Product Manager, North AmericaBrand Manager
Average salary$124,308$97,789
Salary rangeBetween $88,000 And $173,000Between $72,000 And $131,000
Highest paying CitySan Francisco, CAParsippany-Troy Hills, NJ
Highest paying stateRhode IslandRhode Island
Best paying companyMetaMeta
Best paying industryManufacturingManufacturing

Differences between product manager, north america and brand manager education

There are a few differences between a product manager, north america and a brand manager in terms of educational background:

Product Manager, North AmericaBrand Manager
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Product manager, north america vs brand manager demographics

Here are the differences between product managers, north america' and brand managers' demographics:

Product Manager, North AmericaBrand Manager
Average age3939
Gender ratioMale, 68.6% Female, 31.4%Male, 51.5% Female, 48.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between product manager, north america and brand manager duties and responsibilities

Product manager, north america example responsibilities.

  • Lead cross-functional team in pioneering the application/game download ecosystem with the implementation of Java games and generating significant new revenue stream.
  • Implement a full quality system within 2 years time meeting the standards of ISO 13485 : 2003 ..
  • Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
  • Plan brand launches from bottom up including incentives, sell sheets, program elements, executional elements and POS recommendations.

Brand manager example responsibilities.

  • Direct and coordinate photo shoots; conduct live training sessions; manage marketing asset library; CRM strategy.
  • Manage paid search campaigns including keyword generation, ad copy testing, landing page optimization, PPC and SEM.
  • Manage global product development teams with cross-functional oversight for manufacturing, sourcing, finance, design and supply chain management.
  • Manage POS merchandising and distribution of promotional items.
  • Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
  • Obtain certification through a cheese and wine class.
  • Show more

Product manager, north america vs brand manager skills

Common product manager, north america skills
  • UI, 28%
  • Product Development, 19%
  • Digital Marketing, 15%
  • Project Management, 7%
  • Product Line, 3%
  • ROI, 2%
Common brand manager skills
  • Brand Management, 8%
  • Digital Marketing, 7%
  • Customer Service, 5%
  • Project Management, 5%
  • Brand Marketing, 5%
  • Product Development, 4%

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