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Promotional events coordinator vs public relations

The differences between promotional events coordinators and public relations can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a promotional events coordinator, becoming a public relations takes usually requires 2-4 years. Additionally, a public relations has an average salary of $48,383, which is higher than the $45,753 average annual salary of a promotional events coordinator.

The top three skills for a promotional events coordinator include promotional materials, event planning and giveaways. The most important skills for a public relations are press releases, web content, and facebook.

Promotional events coordinator vs public relations overview

Promotional Events CoordinatorPublic Relations
Yearly salary$45,753$48,383
Hourly rate$22.00$23.26
Growth rate18%8%
Number of jobs14,19922,721
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 75%
Average age3842
Years of experience24

Promotional events coordinator vs public relations salary

Promotional events coordinators and public relations have different pay scales, as shown below.

Promotional Events CoordinatorPublic Relations
Average salary$45,753$48,383
Salary rangeBetween $31,000 And $67,000Between $32,000 And $72,000
Highest paying City-Richmond, VA
Highest paying state-Virginia
Best paying company-Edelman Financial Engines
Best paying industry-Professional

Differences between promotional events coordinator and public relations education

There are a few differences between a promotional events coordinator and a public relations in terms of educational background:

Promotional Events CoordinatorPublic Relations
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 75%
Most common majorBusinessCommunication
Most common collegeStanford UniversityStanford University

Promotional events coordinator vs public relations demographics

Here are the differences between promotional events coordinators' and public relations' demographics:

Promotional Events CoordinatorPublic Relations
Average age3842
Gender ratioMale, 39.4% Female, 60.6%Male, 36.1% Female, 63.9%
Race ratioBlack or African American, 10.3% Unknown, 4.7% Hispanic or Latino, 16.8% Asian, 6.0% White, 61.9% American Indian and Alaska Native, 0.2%Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6%
LGBT Percentage16%12%

Differences between promotional events coordinator and public relations duties and responsibilities

Promotional events coordinator example responsibilities.

  • Manage SEO data and construct detailed plans for increasing website popularity and Google status.
  • Assist in Facebook and online promotion.
  • Perform as DJ for both venues on a reoccurring basis.
  • Assist with copywriting for direct mail and email campaign data entry.
  • Complete monthly marketing overviews and VIP fact sheets, ensuring information is communicated to the property.
  • Coordinate on-site giveaways & prize fulfillment; contact winners, secure tax documents, & deliver prizing.
  • Show more

Public relations example responsibilities.

  • Manage LinkedIn profile updates and new leads.
  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Create an official office page on instagram to facilitate interaction with students.
  • Track and analyze local talent and trends on social networking sites (MySpace, YouTube).
  • Coordinate multiple marketing campaigns (SEO, CPA, CPM) and optimization of organic search traffic.
  • Edit and create YouTube videos for clientele, creating proper titles and tags to increase viewership ;.
  • Show more

Promotional events coordinator vs public relations skills

Common promotional events coordinator skills
  • Promotional Materials, 12%
  • Event Planning, 11%
  • Giveaways, 7%
  • Facebook, 6%
  • Event Promotion, 6%
  • Press Releases, 4%
Common public relations skills
  • Press Releases, 22%
  • Web Content, 12%
  • Facebook, 5%
  • Event Planning, 4%
  • Blog Posts, 4%
  • Twitter, 4%

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