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Public relations coordinator vs campaign coordinator

The differences between public relations coordinators and campaign coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations coordinator and a campaign coordinator. Additionally, a public relations coordinator has an average salary of $46,225, which is higher than the $41,865 average annual salary of a campaign coordinator.

The top three skills for a public relations coordinator include press releases, facebook and twitter. The most important skills for a campaign coordinator are digital marketing, CRM, and powerpoint.

Public relations coordinator vs campaign coordinator overview

Public Relations CoordinatorCampaign Coordinator
Yearly salary$46,225$41,865
Hourly rate$22.22$20.13
Growth rate8%8%
Number of jobs35,32424,801
Job satisfaction--
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 78%
Average age4242
Years of experience44

What does a public relations coordinator do?

A public relations coordinator is responsible for developing brand awareness for the organization's brand image. Public relations coordinators work closely with the marketing department to manage marketing campaigns, mainly social media platforms and events, promoting the organization. A public relations coordinator assists with press releases, media coverage, investor relations, and responding to clients' inquiries and concerns. Public relations coordinators also analyze current market trends to identify business opportunities that would meet public demands. They must have excellent communication skills, as well as be highly organized with meeting deadlines under minimal supervision.

What does a campaign coordinator do?

A campaign coordinator is responsible for managing media campaigns and press communications for marketing efforts on business or other industry needs. Campaign coordinators perform administrative and clerical duties under the supervision of a campaign manager and develop event activities according to the campaign theme and requirements. They also coordinate schedules with the participants, suppliers, and third-party vendors. A campaign coordinator must have excellent communication and organizational skills, especially in documenting reports, managing expenses, and responding to inquiries and concerns.

Public relations coordinator vs campaign coordinator salary

Public relations coordinators and campaign coordinators have different pay scales, as shown below.

Public Relations CoordinatorCampaign Coordinator
Average salary$46,225$41,865
Salary rangeBetween $35,000 And $60,000Between $28,000 And $61,000
Highest paying CityWashington, DCWashington, DC
Highest paying stateVirginiaCalifornia
Best paying companyShiseidoSquare
Best paying industryHealth CareMedia

Differences between public relations coordinator and campaign coordinator education

There are a few differences between a public relations coordinator and a campaign coordinator in terms of educational background:

Public Relations CoordinatorCampaign Coordinator
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 78%
Most common majorCommunicationPolitical Science
Most common collegeNorthwestern UniversityStanford University

Public relations coordinator vs campaign coordinator demographics

Here are the differences between public relations coordinators' and campaign coordinators' demographics:

Public Relations CoordinatorCampaign Coordinator
Average age4242
Gender ratioMale, 24.3% Female, 75.7%Male, 36.9% Female, 63.1%
Race ratioBlack or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between public relations coordinator and campaign coordinator duties and responsibilities

Public relations coordinator example responsibilities.

  • Achieve first page Google ranking on key terms for the company blog, YouTube, and website after optimizing content.
  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Start the team Instagram page.
  • Film new internal training videos for domestic and international accounts and theBalm s YouTube channel.
  • Assist in social media efforts, utilizing Hootsuite, Quora and LinkedIn on the daily basis.
  • Control, write, and edit press releases, e-blasts, and social media through HootSuite.
  • Show more

Campaign coordinator example responsibilities.

  • Manage monthly billing reports, connect sponsors with orphans, update orphan biographies.
  • Develop and manage social media channels (Facebook page, MailChimp and website) of the organization.
  • Manage and coordinate the workload of the release team members and are responsible for organizing and hosting all production release windows.
  • Volunteer in a grassroots voter outreach initiative by canvassing in local neighborhoods and cold calling to influence voters.
  • Design, create and distribute personalized promotional materials via PowerPoint presentations.
  • Study the efficacy of grassroots organizing.
  • Show more

Public relations coordinator vs campaign coordinator skills

Common public relations coordinator skills
  • Press Releases, 25%
  • Facebook, 6%
  • Twitter, 5%
  • Instagram, 4%
  • PowerPoint, 3%
  • Event Planning, 3%
Common campaign coordinator skills
  • Digital Marketing, 14%
  • CRM, 8%
  • PowerPoint, 8%
  • Community Outreach, 6%
  • Twitter, 6%
  • Campaign Performance, 4%

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