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The differences between public relations coordinators and marketing communications coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a public relations coordinator, becoming a marketing communications coordinator takes usually requires 4-6 years. Additionally, a marketing communications coordinator has an average salary of $49,151, which is higher than the $46,225 average annual salary of a public relations coordinator.
The top three skills for a public relations coordinator include press releases, facebook and twitter. The most important skills for a marketing communications coordinator are press releases, project management, and graphic design.
| Public Relations Coordinator | Marketing Communications Coordinator | |
| Yearly salary | $46,225 | $49,151 |
| Hourly rate | $22.22 | $23.63 |
| Growth rate | 8% | 19% |
| Number of jobs | 35,324 | 96,492 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 83% |
| Average age | 42 | 37 |
| Years of experience | 4 | 6 |
A public relations coordinator is responsible for developing brand awareness for the organization's brand image. Public relations coordinators work closely with the marketing department to manage marketing campaigns, mainly social media platforms and events, promoting the organization. A public relations coordinator assists with press releases, media coverage, investor relations, and responding to clients' inquiries and concerns. Public relations coordinators also analyze current market trends to identify business opportunities that would meet public demands. They must have excellent communication skills, as well as be highly organized with meeting deadlines under minimal supervision.
Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.
Public relations coordinators and marketing communications coordinators have different pay scales, as shown below.
| Public Relations Coordinator | Marketing Communications Coordinator | |
| Average salary | $46,225 | $49,151 |
| Salary range | Between $35,000 And $60,000 | Between $36,000 And $67,000 |
| Highest paying City | Washington, DC | San Francisco, CA |
| Highest paying state | Virginia | New Jersey |
| Best paying company | Shiseido | Avid |
| Best paying industry | Health Care | Manufacturing |
There are a few differences between a public relations coordinator and a marketing communications coordinator in terms of educational background:
| Public Relations Coordinator | Marketing Communications Coordinator | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 83% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between public relations coordinators' and marketing communications coordinators' demographics:
| Public Relations Coordinator | Marketing Communications Coordinator | |
| Average age | 42 | 37 |
| Gender ratio | Male, 24.3% Female, 75.7% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 12% | 10% |