Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between public relations coordinators and marketing & events coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a public relations coordinator, becoming a marketing & events coordinator takes usually requires 4-6 years. Additionally, a public relations coordinator has an average salary of $46,225, which is higher than the $41,447 average annual salary of a marketing & events coordinator.
The top three skills for a public relations coordinator include press releases, facebook and twitter. The most important skills for a marketing & events coordinator are event planning, trade shows, and marketing campaigns.
| Public Relations Coordinator | Marketing & Events Coordinator | |
| Yearly salary | $46,225 | $41,447 |
| Hourly rate | $22.22 | $19.93 |
| Growth rate | 8% | 19% |
| Number of jobs | 35,324 | 84,375 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 81% |
| Average age | 42 | 37 |
| Years of experience | 4 | 6 |
A public relations coordinator is responsible for developing brand awareness for the organization's brand image. Public relations coordinators work closely with the marketing department to manage marketing campaigns, mainly social media platforms and events, promoting the organization. A public relations coordinator assists with press releases, media coverage, investor relations, and responding to clients' inquiries and concerns. Public relations coordinators also analyze current market trends to identify business opportunities that would meet public demands. They must have excellent communication skills, as well as be highly organized with meeting deadlines under minimal supervision.
A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.
Public relations coordinators and marketing & events coordinators have different pay scales, as shown below.
| Public Relations Coordinator | Marketing & Events Coordinator | |
| Average salary | $46,225 | $41,447 |
| Salary range | Between $35,000 And $60,000 | Between $31,000 And $54,000 |
| Highest paying City | Washington, DC | Jersey City, NJ |
| Highest paying state | Virginia | New Jersey |
| Best paying company | Shiseido | A.T. Kearney |
| Best paying industry | Health Care | Start-up |
There are a few differences between a public relations coordinator and a marketing & events coordinator in terms of educational background:
| Public Relations Coordinator | Marketing & Events Coordinator | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 81% |
| Most common major | Communication | Business |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between public relations coordinators' and marketing & events coordinators' demographics:
| Public Relations Coordinator | Marketing & Events Coordinator | |
| Average age | 42 | 37 |
| Gender ratio | Male, 24.3% Female, 75.7% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 12% | 10% |