Post job

Regional channel manager vs national account manager

The differences between regional channel managers and national account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a regional channel manager and a national account manager. Additionally, a national account manager has an average salary of $96,948, which is higher than the $78,376 average annual salary of a regional channel manager.

The top three skills for a regional channel manager include regional channel, sales process and channel sales. The most important skills for a national account manager are account management, customer service, and national accounts.

Regional channel manager vs national account manager overview

Regional Channel ManagerNational Account Manager
Yearly salary$78,376$96,948
Hourly rate$37.68$46.61
Growth rate5%5%
Number of jobs94,082152,555
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 81%
Average age4646
Years of experience88

What does a regional channel manager do?

Regional channel managers work to maintain relationships with partners in a specific territory. Their goals are to improve consumption, implement presentations for customers, monitor account profiles, and track the activities of their competitors. All of this is while keeping in communication with resellers to grow shares in their regional markets.

What does a national account manager do?

A national account manager is an individual who is responsible for maintaining strong relationships with key accounts from a particular region. To ensure long-term success, federal account managers must act as a liaison between customers and the internal team by achieving the customers' needs and requirements. They must identify and create attractive strategies to bring new customers and gain revenues. Also, candidates for national account managers must possess excellent interpersonal skills and experience managing national accounts.

Regional channel manager vs national account manager salary

Regional channel managers and national account managers have different pay scales, as shown below.

Regional Channel ManagerNational Account Manager
Average salary$78,376$96,948
Salary rangeBetween $56,000 And $109,000Between $73,000 And $127,000
Highest paying City-San Francisco, CA
Highest paying state-California
Best paying company-Amazon
Best paying industry-Technology

Differences between regional channel manager and national account manager education

There are a few differences between a regional channel manager and a national account manager in terms of educational background:

Regional Channel ManagerNational Account Manager
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 81%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Regional channel manager vs national account manager demographics

Here are the differences between regional channel managers' and national account managers' demographics:

Regional Channel ManagerNational Account Manager
Average age4646
Gender ratioMale, 85.5% Female, 14.5%Male, 70.7% Female, 29.3%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between regional channel manager and national account manager duties and responsibilities

Regional channel manager example responsibilities.

  • Manage strategic channel and OEM partners.
  • Manage marketing budget within company guidelines and assess ROI on all expenditures.
  • Develop co-marketing business plans resulting in YoY growth with several manage partners.
  • Implement sales contests, calculating ROI, and increasing MSS on Intel base products.
  • Maintain accurate forecast-update CRM of expect opportunities, sales pipeline, and deal closing on regular basis.
  • Key contributor to company's growth and expansion, which solidify position within electronic health records and subsequent healthcare information solutions.
  • Show more

National account manager example responsibilities.

  • Achieve ROI optimization for key retailers nationwide; employ consultative sales methodology.
  • Managed/Analyze individual account POS numbers to assist in forecasting, manage inventory and overall category management.
  • Manage OEM relationship from a proactive consultative role proposing strategy and tactics for client base on research data and marketing/engagement metrics.
  • Improve sales process documentation by utilizing CRM to better communicate with field sales staff in idealizing customer interactions.
  • Close multi-million dollar deals with DOD agencies.
  • Provide enterprise class products including servers, storage, networking, virtualization, and, datacenter solutions.
  • Show more

Regional channel manager vs national account manager skills

Common regional channel manager skills
  • Regional Channel, 9%
  • Sales Process, 9%
  • Channel Sales, 9%
  • Channel Marketing, 8%
  • Customer Satisfaction, 7%
  • Sales Targets, 5%
Common national account manager skills
  • Account Management, 9%
  • Customer Service, 9%
  • National Accounts, 8%
  • Healthcare, 6%
  • CRM, 4%
  • Customer Relationships, 4%

Browse executive management jobs