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The differences between regional product managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a regional product manager, becoming a brand manager takes usually requires 8-10 years. Additionally, a regional product manager has an average salary of $111,928, which is higher than the $97,789 average annual salary of a brand manager.
The top three skills for a regional product manager include product management, product line and market research. The most important skills for a brand manager are brand management, digital marketing, and customer service.
| Regional Product Manager | Brand Manager | |
| Yearly salary | $111,928 | $97,789 |
| Hourly rate | $53.81 | $47.01 |
| Growth rate | 5% | 10% |
| Number of jobs | 168,499 | 127,429 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Average age | 46 | 39 |
| Years of experience | 8 | 10 |
Regional product managers maintain strong client relations to identify incremental revenue opportunities and ensure a competitive advantage. They support bidding situations and selling through exclusive authorized dealers, general contractors, and agents. Most of them analyze and review business reports, including inventory levels, sales results, and customer satisfaction. They may evaluate ROI before executing customer solutions based upon the feasibility. These managers must have analytical skills to gather information from various sources, leadership to directly correlate with a person's ability to lead others toward an accomplishment, and creativity.
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Regional product managers and brand managers have different pay scales, as shown below.
| Regional Product Manager | Brand Manager | |
| Average salary | $111,928 | $97,789 |
| Salary range | Between $77,000 And $162,000 | Between $72,000 And $131,000 |
| Highest paying City | North Brunswick, NJ | Parsippany-Troy Hills, NJ |
| Highest paying state | New Jersey | Rhode Island |
| Best paying company | Meta | |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a regional product manager and a brand manager in terms of educational background:
| Regional Product Manager | Brand Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Georgia |
Here are the differences between regional product managers' and brand managers' demographics:
| Regional Product Manager | Brand Manager | |
| Average age | 46 | 39 |
| Gender ratio | Male, 77.6% Female, 22.4% | Male, 51.5% Female, 48.5% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 10% |