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The differences between regional product managers and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a regional product manager, becoming a product marketing manager takes usually requires 8-10 years. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $111,928 average annual salary of a regional product manager.
The top three skills for a regional product manager include product management, product line and market research. The most important skills for a product marketing manager are digital marketing, product management, and project management.
| Regional Product Manager | Product Marketing Manager | |
| Yearly salary | $111,928 | $112,220 |
| Hourly rate | $53.81 | $53.95 |
| Growth rate | 5% | 10% |
| Number of jobs | 168,499 | 166,047 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Average age | 46 | 39 |
| Years of experience | 8 | 10 |
Regional product managers maintain strong client relations to identify incremental revenue opportunities and ensure a competitive advantage. They support bidding situations and selling through exclusive authorized dealers, general contractors, and agents. Most of them analyze and review business reports, including inventory levels, sales results, and customer satisfaction. They may evaluate ROI before executing customer solutions based upon the feasibility. These managers must have analytical skills to gather information from various sources, leadership to directly correlate with a person's ability to lead others toward an accomplishment, and creativity.
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
Regional product managers and product marketing managers have different pay scales, as shown below.
| Regional Product Manager | Product Marketing Manager | |
| Average salary | $111,928 | $112,220 |
| Salary range | Between $77,000 And $162,000 | Between $83,000 And $149,000 |
| Highest paying City | North Brunswick, NJ | San Bruno, CA |
| Highest paying state | New Jersey | California |
| Best paying company | Credit Karma | |
| Best paying industry | Technology | Technology |
There are a few differences between a regional product manager and a product marketing manager in terms of educational background:
| Regional Product Manager | Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Georgia |
Here are the differences between regional product managers' and product marketing managers' demographics:
| Regional Product Manager | Product Marketing Manager | |
| Average age | 46 | 39 |
| Gender ratio | Male, 77.6% Female, 22.4% | Male, 61.6% Female, 38.4% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 10% |