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Regional product manager vs regional marketing manager

The differences between regional product managers and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a regional product manager, becoming a regional marketing manager takes usually requires 8-10 years. Additionally, a regional product manager has an average salary of $111,928, which is higher than the $85,217 average annual salary of a regional marketing manager.

The top three skills for a regional product manager include product management, product line and market research. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.

Regional product manager vs regional marketing manager overview

Regional Product ManagerRegional Marketing Manager
Yearly salary$111,928$85,217
Hourly rate$53.81$40.97
Growth rate5%10%
Number of jobs168,499115,987
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 78%
Average age4639
Years of experience810

What does a regional product manager do?

Regional product managers maintain strong client relations to identify incremental revenue opportunities and ensure a competitive advantage. They support bidding situations and selling through exclusive authorized dealers, general contractors, and agents. Most of them analyze and review business reports, including inventory levels, sales results, and customer satisfaction. They may evaluate ROI before executing customer solutions based upon the feasibility. These managers must have analytical skills to gather information from various sources, leadership to directly correlate with a person's ability to lead others toward an accomplishment, and creativity.

What does a regional marketing manager do?

A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.

Regional product manager vs regional marketing manager salary

Regional product managers and regional marketing managers have different pay scales, as shown below.

Regional Product ManagerRegional Marketing Manager
Average salary$111,928$85,217
Salary rangeBetween $77,000 And $162,000Between $62,000 And $116,000
Highest paying CityNorth Brunswick, NJSan Francisco, CA
Highest paying stateNew JerseyCalifornia
Best paying companyGoogleAbbVie
Best paying industryTechnologyConstruction

Differences between regional product manager and regional marketing manager education

There are a few differences between a regional product manager and a regional marketing manager in terms of educational background:

Regional Product ManagerRegional Marketing Manager
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Georgia

Regional product manager vs regional marketing manager demographics

Here are the differences between regional product managers' and regional marketing managers' demographics:

Regional Product ManagerRegional Marketing Manager
Average age4639
Gender ratioMale, 77.6% Female, 22.4%Male, 54.5% Female, 45.5%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage7%10%

Differences between regional product manager and regional marketing manager duties and responsibilities

Regional product manager example responsibilities.

  • Grow market share by creating total solutions to automate productivity and lower packaging costs through the technology of various OEM's.
  • Manage pipeline growth, forecasting, activity reporting and stage maturation utilizing online dedicate CRM.
  • Key business drivers are to improve quality, service delivery and ROI.
  • Evaluate ROI prior to implementing customer solutions base upon feasibility.
  • Negotiate competitive contracts with providers with minimal membership leverage, developing a viable network for commercial, Medicare and Medicaid sales.
  • Evangelize Linux and virtualization across the Americas.

Regional marketing manager example responsibilities.

  • Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
  • Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
  • Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
  • Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
  • Develop promotions which heighten brand awareness and maximize ROI.
  • Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.
  • Show more

Regional product manager vs regional marketing manager skills

Common regional product manager skills
  • Product Management, 12%
  • Product Line, 12%
  • Market Research, 7%
  • Market Trends, 6%
  • Customer Satisfaction, 6%
  • Product Development, 4%
Common regional marketing manager skills
  • Digital Marketing, 15%
  • Integrated Marketing, 6%
  • Marketing Campaigns, 5%
  • Project Management, 5%
  • ROI, 5%
  • Lead Generation, 4%

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