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The differences between regional product managers and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a regional product manager, becoming a senior product marketing manager takes usually requires 8-10 years. Additionally, a senior product marketing manager has an average salary of $128,471, which is higher than the $111,928 average annual salary of a regional product manager.
The top three skills for a regional product manager include product management, product line and market research. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.
| Regional Product Manager | Senior Product Marketing Manager | |
| Yearly salary | $111,928 | $128,471 |
| Hourly rate | $53.81 | $61.76 |
| Growth rate | 5% | 10% |
| Number of jobs | 168,499 | 168,205 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 73% |
| Average age | 46 | 39 |
| Years of experience | 8 | 10 |
Regional product managers maintain strong client relations to identify incremental revenue opportunities and ensure a competitive advantage. They support bidding situations and selling through exclusive authorized dealers, general contractors, and agents. Most of them analyze and review business reports, including inventory levels, sales results, and customer satisfaction. They may evaluate ROI before executing customer solutions based upon the feasibility. These managers must have analytical skills to gather information from various sources, leadership to directly correlate with a person's ability to lead others toward an accomplishment, and creativity.
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
Regional product managers and senior product marketing managers have different pay scales, as shown below.
| Regional Product Manager | Senior Product Marketing Manager | |
| Average salary | $111,928 | $128,471 |
| Salary range | Between $77,000 And $162,000 | Between $97,000 And $168,000 |
| Highest paying City | North Brunswick, NJ | San Francisco, CA |
| Highest paying state | New Jersey | California |
| Best paying company | Roku | |
| Best paying industry | Technology | Technology |
There are a few differences between a regional product manager and a senior product marketing manager in terms of educational background:
| Regional Product Manager | Senior Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Georgia |
Here are the differences between regional product managers' and senior product marketing managers' demographics:
| Regional Product Manager | Senior Product Marketing Manager | |
| Average age | 46 | 39 |
| Gender ratio | Male, 77.6% Female, 22.4% | Male, 63.7% Female, 36.3% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 10% |