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The differences between retail specialists and brand specialists can be seen in a few details. Each job has different responsibilities and duties. Additionally, a brand specialist has an average salary of $57,729, which is higher than the $31,114 average annual salary of a retail specialist.
The top three skills for a retail specialist include store management, retail environment and store associates. The most important skills for a brand specialist are powerpoint, CRM, and customer satisfaction.
| Retail Specialist | Brand Specialist | |
| Yearly salary | $31,114 | $57,729 |
| Hourly rate | $14.96 | $27.75 |
| Growth rate | - | 19% |
| Number of jobs | 269,690 | 69,687 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 50% | Bachelor's Degree, 67% |
| Average age | 41 | 37 |
| Years of experience | - | 6 |
A retail specialist is primarily in charge of securing sales and assisting customers on a sales floor, ensuring to meet the daily sales targets and client satisfaction. Their responsibilities include greeting clients and answering inquiries, locating products, offering recommendations and promotions, and processing payments. They may also address issues or concerns, resolving them promptly and professionally. Furthermore, as a retail specialist, it is essential to maintain the cleanliness of the sales floor and arrange displays properly to attract customers.
A brand specialist is responsible for promoting the goods and services of an organization to various market platforms, identifying effective business strategies to increase brand awareness to the public. Brand specialists work closely with the marketing and sales team to develop sales pitches and techniques to grow revenues and profits for the brand. They also review digital content and visual promotions, ensuring that everything adheres to internal guidelines and state regulations. A brand specialist must have excellent communication and organizational skills, especially in coordinating with the clients for progress updates and brand sales reports.
Retail specialists and brand specialists have different pay scales, as shown below.
| Retail Specialist | Brand Specialist | |
| Average salary | $31,114 | $57,729 |
| Salary range | Between $22,000 And $43,000 | Between $33,000 And $99,000 |
| Highest paying City | Salem, NH | New York, NY |
| Highest paying state | New Hampshire | New Jersey |
| Best paying company | Microsoft | Square |
| Best paying industry | Technology | - |
There are a few differences between a retail specialist and a brand specialist in terms of educational background:
| Retail Specialist | Brand Specialist | |
| Most common degree | Bachelor's Degree, 50% | Bachelor's Degree, 67% |
| Most common major | Business | Business |
| Most common college | - | - |
Here are the differences between retail specialists' and brand specialists' demographics:
| Retail Specialist | Brand Specialist | |
| Average age | 41 | 37 |
| Gender ratio | Male, 42.8% Female, 57.2% | Male, 47.9% Female, 52.1% |
| Race ratio | Black or African American, 10.8% Unknown, 5.1% Hispanic or Latino, 19.0% Asian, 6.8% White, 57.7% American Indian and Alaska Native, 0.5% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.5% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 7% | 10% |