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Sales and event manager vs sales account manager

The differences between sales and event managers and sales account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a sales and event manager and a sales account manager. Additionally, a sales account manager has an average salary of $58,630, which is higher than the $50,986 average annual salary of a sales and event manager.

The top three skills for a sales and event manager include event planning, booking and event management. The most important skills for a sales account manager are customer service, CRM, and customer satisfaction.

Sales and event manager vs sales account manager overview

Sales And Event ManagerSales Account Manager
Yearly salary$50,986$58,630
Hourly rate$24.51$28.19
Growth rate5%5%
Number of jobs89,744163,697
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 70%
Average age4646
Years of experience88

What does a sales and event manager do?

A sales and event manager is responsible for overseeing event planning and preparations intended for marketing and sales purposes. Sales and event managers handle the contracts with suppliers and third-party vendors for equipment and materials to be used during the event. They also finalize the guests' list, as well as managing digital promotional content and announcements for public awareness. A sales and event manager works with the public relations team for press releases and media communications, attracting potential clients, and identifying opportunities to increase revenues.

What does a sales account manager do?

The account sales manager is in charge of the retention of their customer relationship. They have to supervise the portfolio of existing clients, develop new business with them, and seek new sales opportunities. Account sales managers act as liaisons between the company and customer as well as build strong, long-lasting relationships by providing an improved customer experience. It is their responsibility to negotiate contracts and close deals to maximize sales profits. Also, they forecast track sales results and prepare reports on account status.

Sales and event manager vs sales account manager salary

Sales and event managers and sales account managers have different pay scales, as shown below.

Sales And Event ManagerSales Account Manager
Average salary$50,986$58,630
Salary rangeBetween $34,000 And $76,000Between $33,000 And $101,000
Highest paying CityWashington, DCSan Francisco, CA
Highest paying stateHawaiiHawaii
Best paying companyDarden RestaurantsGoogle
Best paying industryTechnologyTechnology

Differences between sales and event manager and sales account manager education

There are a few differences between a sales and event manager and a sales account manager in terms of educational background:

Sales And Event ManagerSales Account Manager
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 70%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Sales and event manager vs sales account manager demographics

Here are the differences between sales and event managers' and sales account managers' demographics:

Sales And Event ManagerSales Account Manager
Average age4646
Gender ratioMale, 25.3% Female, 74.7%Male, 63.4% Female, 36.6%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between sales and event manager and sales account manager duties and responsibilities

Sales and event manager example responsibilities.

  • Achieve highest contract ADR through driving short term and smaller high-end groups.
  • Achieve company revenue goals by booking and executing logistically successful events.
  • Manage and supervise the reservations operations department including individual and group sales.
  • Manage all aspects of these events and act as onsite manager to ensure meeting are delivered effectively and professionally.
  • Assist in coordination and management of FAM trips, sales missions and blitz campaigns.
  • Conduct memorable and competitively unique FAM tours.
  • Show more

Sales account manager example responsibilities.

  • Manage RFQ/RFP responses to telecommunication, government and utility customers utilizing CRM system to manage customers.
  • Recruit to develop and manage new sales territory selling MRO industrial goods and services to existing and potential customers.
  • Manage and coordinate daily sales activities through target cold calling and telemarketing.
  • Organize and maintain existing national clients for process refrigeration and HVAC maintenance and service.
  • Maintain database, create mailers, and work in SalesForce to determine new possible clients.
  • Founded in 1935 ATD has grown from a regional family-own company to a successful nationwide distribution enterprise.
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Sales and event manager vs sales account manager skills

Common sales and event manager skills
  • Event Planning, 8%
  • Booking, 7%
  • Event Management, 7%
  • Guest Satisfaction, 6%
  • Wine, 5%
  • Trade Shows, 4%
Common sales account manager skills
  • Customer Service, 13%
  • CRM, 8%
  • Customer Satisfaction, 5%
  • Account Management, 5%
  • Product Knowledge, 4%
  • Business Development, 4%

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