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Sales program manager vs commercial sales manager

The differences between sales program managers and commercial sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a sales program manager and a commercial sales manager. Additionally, a sales program manager has an average salary of $103,116, which is higher than the $90,126 average annual salary of a commercial sales manager.

The top three skills for a sales program manager include program management, project management and CRM. The most important skills for a commercial sales manager are customer service, sales targets, and CRM.

Sales program manager vs commercial sales manager overview

Sales Program ManagerCommercial Sales Manager
Yearly salary$103,116$90,126
Hourly rate$49.58$43.33
Growth rate5%5%
Number of jobs192,942144,012
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 52%
Average age4646
Years of experience88

What does a sales program manager do?

Sales program managers typically focus on a specific area with the aim of growing a company's existing account. They are responsible for working closely with a team of sales representatives to generate new business and identify prospects. Other duties include communicating with customers to offer a customized solution that meets their requirements, processing orders to ensure prompt delivery and accuracy, and developing top talent through coaching, mentoring, and skill development. Sales program managers are also expected to monitor, evaluate, and prepare reports of sales team performance.

What does a commercial sales manager do?

Commercial sales managers have various duties and responsibilities. These include managing marketing campaigns via phone, direct mail, and the internet, supervising the sales executive teams to develop and maintaining good relations with healthcare professionals, and managing client relationships and identifying opportunities for new business. Additional duties include evaluating supply chain and logistics infrastructure, negotiating contract terms, and bidding on new projects. Commercial sales managers are also responsible for overseeing the company's business growth, identifying areas that can be developed, and generating quotes for prospective customers.

Sales program manager vs commercial sales manager salary

Sales program managers and commercial sales managers have different pay scales, as shown below.

Sales Program ManagerCommercial Sales Manager
Average salary$103,116$90,126
Salary rangeBetween $68,000 And $155,000Between $56,000 And $142,000
Highest paying CityEverett, WANewark, CA
Highest paying stateWashingtonPennsylvania
Best paying companyMetaMicrosoft
Best paying industryManufacturingManufacturing

Differences between sales program manager and commercial sales manager education

There are a few differences between a sales program manager and a commercial sales manager in terms of educational background:

Sales Program ManagerCommercial Sales Manager
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 52%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Sales program manager vs commercial sales manager demographics

Here are the differences between sales program managers' and commercial sales managers' demographics:

Sales Program ManagerCommercial Sales Manager
Average age4646
Gender ratioMale, 61.3% Female, 38.7%Male, 83.4% Female, 16.6%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between sales program manager and commercial sales manager duties and responsibilities

Sales program manager example responsibilities.

  • Manage year-long project with outside consultant to identify a new ERP system.
  • Manage CRM systems supporting the opportunity tracking, forecasting and decision support processes utilize by the global sales and marketing teams.
  • Champion investment in third-party events with guarantee multiple one-to-one meetings that deliver ROI, to increase pipeline of highly qualify leads.
  • Manage program budgets, research, technical/system requirements, logistics, life-cycle, training and technology transfer/reliability solutions, recommending acquisitions.
  • Create brochures, PowerPoint presentations, and animate sales material.
  • Update SCORM specifications of existing eLearning courses for publication to new LMS.
  • Show more

Commercial sales manager example responsibilities.

  • Lead efforts on the renewable energy, energy efficiency and GHG goals & KPI's.
  • Manage the commercial agreements between Rolls-Royce and their customers (airline owners and/or operators) in the Americas region.
  • Analyze and manage export-import logistics for select Chilean products import to Spain.
  • Manage a team of sales executives to establish and maintain professional relationships with healthcare professionals in their prospective territories.
  • Produce accurate KPI reports for strategic and tactical decision making.
  • Experience in apply, commercial and residential HVAC products and installation accessories.
  • Show more

Sales program manager vs commercial sales manager skills

Common sales program manager skills
  • Program Management, 10%
  • Project Management, 9%
  • CRM, 8%
  • Sales Process, 5%
  • HR, 5%
  • Logistics, 4%
Common commercial sales manager skills
  • Customer Service, 59%
  • Sales Targets, 36%
  • CRM, 1%
  • Customer Satisfaction, 0%
  • Product Knowledge, 0%
  • Work Ethic, 0%

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