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Sales program manager vs regional sales manager

The differences between sales program managers and regional sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a sales program manager and a regional sales manager. Additionally, a sales program manager has an average salary of $103,116, which is higher than the $82,980 average annual salary of a regional sales manager.

The top three skills for a sales program manager include program management, project management and CRM. The most important skills for a regional sales manager are regional sales, customer satisfaction, and sales process.

Sales program manager vs regional sales manager overview

Sales Program ManagerRegional Sales Manager
Yearly salary$103,116$82,980
Hourly rate$49.58$39.89
Growth rate5%5%
Number of jobs192,942121,934
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 77%
Average age4646
Years of experience88

What does a sales program manager do?

Sales program managers typically focus on a specific area with the aim of growing a company's existing account. They are responsible for working closely with a team of sales representatives to generate new business and identify prospects. Other duties include communicating with customers to offer a customized solution that meets their requirements, processing orders to ensure prompt delivery and accuracy, and developing top talent through coaching, mentoring, and skill development. Sales program managers are also expected to monitor, evaluate, and prepare reports of sales team performance.

What does a regional sales manager do?

A regional sales manager is responsible for monitoring the sales and distribution of goods and services within a specific region. Duties of a regional sales manager also include analyzing expenses and cost estimates, ensuring that operations meet budget goals with the highest quality, researching current market trends for sales performance development, providing sales training, and presenting sales reports. A regional sales manager must have strong leadership and decision-making skills to enforce policies and procedures to boost operations performance.

Sales program manager vs regional sales manager salary

Sales program managers and regional sales managers have different pay scales, as shown below.

Sales Program ManagerRegional Sales Manager
Average salary$103,116$82,980
Salary rangeBetween $68,000 And $155,000Between $53,000 And $129,000
Highest paying CityEverett, WASan Francisco, CA
Highest paying stateWashingtonWashington
Best paying companyMetaMeta
Best paying industryManufacturingTechnology

Differences between sales program manager and regional sales manager education

There are a few differences between a sales program manager and a regional sales manager in terms of educational background:

Sales Program ManagerRegional Sales Manager
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 77%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Sales program manager vs regional sales manager demographics

Here are the differences between sales program managers' and regional sales managers' demographics:

Sales Program ManagerRegional Sales Manager
Average age4646
Gender ratioMale, 61.3% Female, 38.7%Male, 81.5% Female, 18.5%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between sales program manager and regional sales manager duties and responsibilities

Sales program manager example responsibilities.

  • Manage year-long project with outside consultant to identify a new ERP system.
  • Manage CRM systems supporting the opportunity tracking, forecasting and decision support processes utilize by the global sales and marketing teams.
  • Champion investment in third-party events with guarantee multiple one-to-one meetings that deliver ROI, to increase pipeline of highly qualify leads.
  • Manage program budgets, research, technical/system requirements, logistics, life-cycle, training and technology transfer/reliability solutions, recommending acquisitions.
  • Create brochures, PowerPoint presentations, and animate sales material.
  • Update SCORM specifications of existing eLearning courses for publication to new LMS.
  • Show more

Regional sales manager example responsibilities.

  • Create and maintain business forecast and funnels to help manage budget and outline plans of action.
  • Lead professional services engagements, coordination of RFP responses, and client executive reviews of results.
  • Manage territory of commercial physicians offices, hospitals, VA medical centers, CBOC s, and DOD facilities.
  • Design and implement solutions including global data networks, manage services, cloud, data storage and disaster recovery.
  • Manage pipeline growth, forecasting, activity reporting and stage maturation utilizing online dedicate CRM.
  • Collaborate with health care providers to utilize cutting-edge DNA technology and manage patients as individuals with specific metabolic processes.
  • Show more

Sales program manager vs regional sales manager skills

Common sales program manager skills
  • Program Management, 10%
  • Project Management, 9%
  • CRM, 8%
  • Sales Process, 5%
  • HR, 5%
  • Logistics, 4%
Common regional sales manager skills
  • Regional Sales, 12%
  • Customer Satisfaction, 6%
  • Sales Process, 6%
  • Commercial Cleaning, 5%
  • Customer Service, 5%
  • CRM, 5%

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