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The differences between sales program managers and senior sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a sales program manager and a senior sales manager. Additionally, a senior sales manager has an average salary of $140,662, which is higher than the $103,116 average annual salary of a sales program manager.
The top three skills for a sales program manager include program management, project management and CRM. The most important skills for a senior sales manager are customer satisfaction, sales process, and customer service.
| Sales Program Manager | Senior Sales Manager | |
| Yearly salary | $103,116 | $140,662 |
| Hourly rate | $49.58 | $67.63 |
| Growth rate | 5% | 5% |
| Number of jobs | 192,942 | 115,070 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 73% |
| Average age | 46 | 46 |
| Years of experience | 8 | 8 |
Sales program managers typically focus on a specific area with the aim of growing a company's existing account. They are responsible for working closely with a team of sales representatives to generate new business and identify prospects. Other duties include communicating with customers to offer a customized solution that meets their requirements, processing orders to ensure prompt delivery and accuracy, and developing top talent through coaching, mentoring, and skill development. Sales program managers are also expected to monitor, evaluate, and prepare reports of sales team performance.
Senior sales managers take the lead in handling sales operations in the organization. They supervise the activities performed by the junior sales management team. It is their responsibility to maximize the potential of the sales team, establish sales plans, and justify these plans to superior management. They aim to expand the customer base of the company and its strong presence in the market. The skills these managers should have include leadership, organization, communication, and the ability to recruit talented sales agents.
Sales program managers and senior sales managers have different pay scales, as shown below.
| Sales Program Manager | Senior Sales Manager | |
| Average salary | $103,116 | $140,662 |
| Salary range | Between $68,000 And $155,000 | Between $95,000 And $206,000 |
| Highest paying City | Everett, WA | Washington, DC |
| Highest paying state | Washington | Maine |
| Best paying company | Meta | Leprino Foods |
| Best paying industry | Manufacturing | Professional |
There are a few differences between a sales program manager and a senior sales manager in terms of educational background:
| Sales Program Manager | Senior Sales Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Southern California |
Here are the differences between sales program managers' and senior sales managers' demographics:
| Sales Program Manager | Senior Sales Manager | |
| Average age | 46 | 46 |
| Gender ratio | Male, 61.3% Female, 38.7% | Male, 61.4% Female, 38.6% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 7% |