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Sales program manager vs territory sales manager

The differences between sales program managers and territory sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a sales program manager and a territory sales manager. Additionally, a sales program manager has an average salary of $103,116, which is higher than the $74,356 average annual salary of a territory sales manager.

The top three skills for a sales program manager include program management, project management and CRM. The most important skills for a territory sales manager are territory sales, customer service, and healthcare.

Sales program manager vs territory sales manager overview

Sales Program ManagerTerritory Sales Manager
Yearly salary$103,116$74,356
Hourly rate$49.58$35.75
Growth rate5%5%
Number of jobs192,942119,934
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 77%
Average age4646
Years of experience88

What does a sales program manager do?

Sales program managers typically focus on a specific area with the aim of growing a company's existing account. They are responsible for working closely with a team of sales representatives to generate new business and identify prospects. Other duties include communicating with customers to offer a customized solution that meets their requirements, processing orders to ensure prompt delivery and accuracy, and developing top talent through coaching, mentoring, and skill development. Sales program managers are also expected to monitor, evaluate, and prepare reports of sales team performance.

What does a territory sales manager do?

A territory sales manager is an individual who supervises the daily sales operations of sales representatives that are assigned to a particular location. Territory sales managers are required to meet sales targets to gain an increase in revenues and must maintain excellent customer relationships. They attend trade shows to promote the products and services of the company at the same time, conduct surveys to better understand the needs of their customers. As they are engaged in sales, territory sales managers must possess a bachelor's degree in business administration or management.

Sales program manager vs territory sales manager salary

Sales program managers and territory sales managers have different pay scales, as shown below.

Sales Program ManagerTerritory Sales Manager
Average salary$103,116$74,356
Salary rangeBetween $68,000 And $155,000Between $48,000 And $114,000
Highest paying CityEverett, WASeattle, WA
Highest paying stateWashingtonHawaii
Best paying companyMetaPalo Alto Networks
Best paying industryManufacturingRetail

Differences between sales program manager and territory sales manager education

There are a few differences between a sales program manager and a territory sales manager in terms of educational background:

Sales Program ManagerTerritory Sales Manager
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 77%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Sales program manager vs territory sales manager demographics

Here are the differences between sales program managers' and territory sales managers' demographics:

Sales Program ManagerTerritory Sales Manager
Average age4646
Gender ratioMale, 61.3% Female, 38.7%Male, 75.0% Female, 25.0%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between sales program manager and territory sales manager duties and responsibilities

Sales program manager example responsibilities.

  • Manage year-long project with outside consultant to identify a new ERP system.
  • Manage CRM systems supporting the opportunity tracking, forecasting and decision support processes utilize by the global sales and marketing teams.
  • Champion investment in third-party events with guarantee multiple one-to-one meetings that deliver ROI, to increase pipeline of highly qualify leads.
  • Manage program budgets, research, technical/system requirements, logistics, life-cycle, training and technology transfer/reliability solutions, recommending acquisitions.
  • Create brochures, PowerPoint presentations, and animate sales material.
  • Update SCORM specifications of existing eLearning courses for publication to new LMS.
  • Show more

Territory sales manager example responsibilities.

  • Manage all the Costco Midwest regional activity.
  • Manage annual marketing budget of $1.0 MM.
  • Manage accounts and territory with CRM software to optimize production
  • Manage process and documentation flow from initial contact through program execution, including timely CRM management.
  • Accomplish this by actively prospecting new business, maintaining accountability on all sales efforts, and actualizing attentiveness to detail.
  • Promote excellent customer satisfaction by focusing efforts on ethics, integrity and dependability.
  • Show more

Sales program manager vs territory sales manager skills

Common sales program manager skills
  • Program Management, 10%
  • Project Management, 9%
  • CRM, 8%
  • Sales Process, 5%
  • HR, 5%
  • Logistics, 4%
Common territory sales manager skills
  • Territory Sales, 11%
  • Customer Service, 9%
  • Healthcare, 6%
  • CRM, 6%
  • Patients, 5%
  • Work Ethic, 5%

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