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The differences between sales support analysts and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a sales support analyst and a marketing analyst. Additionally, a marketing analyst has an average salary of $59,380, which is higher than the $52,551 average annual salary of a sales support analyst.
The top three skills for a sales support analyst include sales support, salesforce and CRM. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.
| Sales Support Analyst | Marketing Analyst | |
| Yearly salary | $52,551 | $59,380 |
| Hourly rate | $25.26 | $28.55 |
| Growth rate | 19% | 19% |
| Number of jobs | 117,837 | 95,650 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A sales support analyst provides analytical services to optimize a company's sales support procedures, ensuring efficiency and client satisfaction. They gather and analyze extensive data from internal and external parties, using the findings to develop and recommend strategies for optimal services. They must also oversee issues and complaints and come up with solutions to maintain a strong client base. Most of the time, a sales support analyst works in a team setting, which requires an active communication line for a smooth and efficient workflow.
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
Sales support analysts and marketing analysts have different pay scales, as shown below.
| Sales Support Analyst | Marketing Analyst | |
| Average salary | $52,551 | $59,380 |
| Salary range | Between $36,000 And $75,000 | Between $41,000 And $84,000 |
| Highest paying City | Seattle, WA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | VMware | Meta |
| Best paying industry | Technology | Finance |
There are a few differences between a sales support analyst and a marketing analyst in terms of educational background:
| Sales Support Analyst | Marketing Analyst | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between sales support analysts' and marketing analysts' demographics:
| Sales Support Analyst | Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 39.7% Female, 60.3% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.2% White, 66.5% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |