Post job

Sales support analyst vs marketing analyst

The differences between sales support analysts and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a sales support analyst and a marketing analyst. Additionally, a marketing analyst has an average salary of $59,380, which is higher than the $52,551 average annual salary of a sales support analyst.

The top three skills for a sales support analyst include sales support, salesforce and CRM. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.

Sales support analyst vs marketing analyst overview

Sales Support AnalystMarketing Analyst
Yearly salary$52,551$59,380
Hourly rate$25.26$28.55
Growth rate19%19%
Number of jobs117,83795,650
Job satisfaction--
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 78%
Average age3737
Years of experience66

What does a sales support analyst do?

A sales support analyst provides analytical services to optimize a company's sales support procedures, ensuring efficiency and client satisfaction. They gather and analyze extensive data from internal and external parties, using the findings to develop and recommend strategies for optimal services. They must also oversee issues and complaints and come up with solutions to maintain a strong client base. Most of the time, a sales support analyst works in a team setting, which requires an active communication line for a smooth and efficient workflow.

What does a marketing analyst do?

A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.

Sales support analyst vs marketing analyst salary

Sales support analysts and marketing analysts have different pay scales, as shown below.

Sales Support AnalystMarketing Analyst
Average salary$52,551$59,380
Salary rangeBetween $36,000 And $75,000Between $41,000 And $84,000
Highest paying CitySeattle, WASeattle, WA
Highest paying stateWashingtonWashington
Best paying companyVMwareMeta
Best paying industryTechnologyFinance

Differences between sales support analyst and marketing analyst education

There are a few differences between a sales support analyst and a marketing analyst in terms of educational background:

Sales Support AnalystMarketing Analyst
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Sales support analyst vs marketing analyst demographics

Here are the differences between sales support analysts' and marketing analysts' demographics:

Sales Support AnalystMarketing Analyst
Average age3737
Gender ratioMale, 39.7% Female, 60.3%Male, 47.3% Female, 52.7%
Race ratioBlack or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.2% White, 66.5% American Indian and Alaska Native, 0.1%Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between sales support analyst and marketing analyst duties and responsibilities

Sales support analyst example responsibilities.

  • Develop, manage and oversee implementation of SEO content strategy for CouponMob.com.
  • Analyze and design POS reports and sales representative commission processes.
  • Run prewritten SQL quire's for research on back end software.
  • Calculate sales representative commissions base on POS reports.
  • Monitored/Maintain opportunity records in CRM to ensure accurate forecast and pipeline reporting.
  • Plan and coordinate corporate breakfasts/luncheons and develop PowerPoint presentations for relate meetings.
  • Show more

Marketing analyst example responsibilities.

  • Train users; manage change requests/defects, UAT, and provide post production support.
  • Manage and guide online and offline marketing campaign set-up and A/B testing process to drive campaign success and increase revenue.
  • Serve in a consultative role to clients working with their webmasters to discuss the use of HTML to achieve total compliance.
  • Manage company PPC accounts for a variety of divisions including keyword research and analysis, bid adjustment, and ad testing.
  • Investigate questionable sales leads within SalesForce.com.
  • Manage multiple SQL databases and deliver data analysis and business reports.
  • Show more

Sales support analyst vs marketing analyst skills

Common sales support analyst skills
  • Sales Support, 14%
  • Salesforce, 10%
  • CRM, 7%
  • Sales Process, 4%
  • Access Database, 4%
  • Account Executives, 4%
Common marketing analyst skills
  • Digital Marketing, 8%
  • SQL, 5%
  • Google Analytics, 5%
  • Marketing Campaigns, 5%
  • PowerPoint, 4%
  • CRM, 4%

Browse business and financial jobs