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Sales support manager vs general sales manager

The differences between sales support managers and general sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a sales support manager and a general sales manager. Additionally, a general sales manager has an average salary of $118,744, which is higher than the $94,946 average annual salary of a sales support manager.

The top three skills for a sales support manager include project management, CRM and salesforce. The most important skills for a general sales manager are customer service, dealership, and customer satisfaction.

Sales support manager vs general sales manager overview

Sales Support ManagerGeneral Sales Manager
Yearly salary$94,946$118,744
Hourly rate$45.65$57.09
Growth rate5%5%
Number of jobs166,510196,210
Job satisfaction--
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 63%
Average age4646
Years of experience88

What does a sales support manager do?

A sales support manager is responsible for monitoring the sales operations of an organization, evaluating the sales performance, and conducting data analysis and research to identify business opportunities that would generate more revenue resources and increase the company's profitability. Sales support managers also meet with existing potential clients to discuss services and negotiate contracts, responding to their inquiries and concerns, and addressing their requests. They also handle the training and programs for the sales staff to maximize efficiency and productivity to meet target goals and increase sales volume.

What does a general sales manager do?

General sales managers are responsible for monitoring the daily operation of the sales team and analyze marketing strategies to improve sales performance and generate more revenues. General sales managers develop strategic plans, adjust sales quotas as needed, identify business opportunities, research current market trends, and evaluate the annual budget. General sales managers also respond to the customers' inquiries and high-level complaints, providing immediate resolutions to ensure customer satisfaction. A general sales manager must have excellent communication and leadership skills to handle the sales department, especially on sales techniques in reaching the business' profitability goals.

Sales support manager vs general sales manager salary

Sales support managers and general sales managers have different pay scales, as shown below.

Sales Support ManagerGeneral Sales Manager
Average salary$94,946$118,744
Salary rangeBetween $62,000 And $144,000Between $71,000 And $196,000
Highest paying CityPortland, ORWestport, CT
Highest paying stateOregonMaine
Best paying companyAccentureMeta
Best paying industryProfessionalProfessional

Differences between sales support manager and general sales manager education

There are a few differences between a sales support manager and a general sales manager in terms of educational background:

Sales Support ManagerGeneral Sales Manager
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 63%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Sales support manager vs general sales manager demographics

Here are the differences between sales support managers' and general sales managers' demographics:

Sales Support ManagerGeneral Sales Manager
Average age4646
Gender ratioMale, 50.6% Female, 49.4%Male, 85.5% Female, 14.5%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between sales support manager and general sales manager duties and responsibilities

Sales support manager example responsibilities.

  • Develop specifications, samples, and product metrics to achieve production readiness for all POS material.
  • Leverage other sales office resources and administrative/support staff to achieve personal and team relate revenue goals.
  • Improve sales order checklist and re-evaluat assigned duties; ensure sales order fulfillment and logistics process improvement.
  • Coordinate daily workload within team using SalesForce and GP metrics to ensure that assign tasks are complete expeditiously.
  • Direct proposal development activities including RFP review and bid determination.
  • Coordinate with legal and contracting departments to obtain information to fulfill RFP requirements.
  • Show more

General sales manager example responsibilities.

  • Manage financial bookkeeping for the company using Quickbooks.
  • Manage hotel through complete interior/exterior renovation and flag change to IHG brand.
  • Develop new sales leads for group, LNR corporate, and leisure travel.
  • Manage all LNR and CRN rates in accordance with brand standards and hotel needs.
  • Manage front office, executing plans to increase occupancy and ADR through walk-ins, up-sells, and management of rate variance.
  • Manage all scheduling and payroll functions to maximize sales and productivity while meeting/exceeding company financial goals.
  • Show more

Sales support manager vs general sales manager skills

Common sales support manager skills
  • Project Management, 12%
  • CRM, 7%
  • Salesforce, 7%
  • Sales Training, 6%
  • Excellent Interpersonal, 5%
  • Direct Reports, 5%
Common general sales manager skills
  • Customer Service, 15%
  • Dealership, 12%
  • Customer Satisfaction, 6%
  • Sales Management, 6%
  • Sales Process, 4%
  • Sales Training, 3%

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