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The differences between sales support managers and general sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a sales support manager and a general sales manager. Additionally, a general sales manager has an average salary of $118,744, which is higher than the $94,946 average annual salary of a sales support manager.
The top three skills for a sales support manager include project management, CRM and salesforce. The most important skills for a general sales manager are customer service, dealership, and customer satisfaction.
| Sales Support Manager | General Sales Manager | |
| Yearly salary | $94,946 | $118,744 |
| Hourly rate | $45.65 | $57.09 |
| Growth rate | 5% | 5% |
| Number of jobs | 166,510 | 196,210 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 63% |
| Average age | 46 | 46 |
| Years of experience | 8 | 8 |
A sales support manager is responsible for monitoring the sales operations of an organization, evaluating the sales performance, and conducting data analysis and research to identify business opportunities that would generate more revenue resources and increase the company's profitability. Sales support managers also meet with existing potential clients to discuss services and negotiate contracts, responding to their inquiries and concerns, and addressing their requests. They also handle the training and programs for the sales staff to maximize efficiency and productivity to meet target goals and increase sales volume.
General sales managers are responsible for monitoring the daily operation of the sales team and analyze marketing strategies to improve sales performance and generate more revenues. General sales managers develop strategic plans, adjust sales quotas as needed, identify business opportunities, research current market trends, and evaluate the annual budget. General sales managers also respond to the customers' inquiries and high-level complaints, providing immediate resolutions to ensure customer satisfaction. A general sales manager must have excellent communication and leadership skills to handle the sales department, especially on sales techniques in reaching the business' profitability goals.
Sales support managers and general sales managers have different pay scales, as shown below.
| Sales Support Manager | General Sales Manager | |
| Average salary | $94,946 | $118,744 |
| Salary range | Between $62,000 And $144,000 | Between $71,000 And $196,000 |
| Highest paying City | Portland, OR | Westport, CT |
| Highest paying state | Oregon | Maine |
| Best paying company | Accenture | Meta |
| Best paying industry | Professional | Professional |
There are a few differences between a sales support manager and a general sales manager in terms of educational background:
| Sales Support Manager | General Sales Manager | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 63% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Southern California |
Here are the differences between sales support managers' and general sales managers' demographics:
| Sales Support Manager | General Sales Manager | |
| Average age | 46 | 46 |
| Gender ratio | Male, 50.6% Female, 49.4% | Male, 85.5% Female, 14.5% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 7% |