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The differences between senior brand managers and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior brand manager and a media manager. Additionally, a senior brand manager has an average salary of $118,740, which is higher than the $96,475 average annual salary of a media manager.
The top three skills for a senior brand manager include brand management, digital marketing and brand marketing. The most important skills for a media manager are digital marketing, kpis, and media planning.
| Senior Brand Manager | Media Manager | |
| Yearly salary | $118,740 | $96,475 |
| Hourly rate | $57.09 | $46.38 |
| Growth rate | 10% | 10% |
| Number of jobs | 102,062 | 110,888 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 81% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior brand manager is responsible for monitoring the initiatives of a brand management team to provide high-quality services for the client, creating brand awareness to the market, and adhering specifically to the target audience following clients' requirements. Senior brand managers evaluate the sales performance and impact of the team's marketing techniques and promotional content, adjusting strategies as needed to improve deliverables within budget limitations and agreed timetables. They also coordinate with clients and management for progress updates and identifying opportunities to achieve sales growth and maximum performance.
Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.
Senior brand managers and media managers have different pay scales, as shown below.
| Senior Brand Manager | Media Manager | |
| Average salary | $118,740 | $96,475 |
| Salary range | Between $88,000 And $158,000 | Between $66,000 And $140,000 |
| Highest paying City | Newark, NJ | San Francisco, CA |
| Highest paying state | New Jersey | Pennsylvania |
| Best paying company | Roku | Meta |
| Best paying industry | Media | Automotive |
There are a few differences between a senior brand manager and a media manager in terms of educational background:
| Senior Brand Manager | Media Manager | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 81% |
| Most common major | Marketing | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior brand managers' and media managers' demographics:
| Senior Brand Manager | Media Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.0% Female, 51.0% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |