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The differences between senior brand managers and merchandising managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior brand manager and a merchandising manager. Additionally, a senior brand manager has an average salary of $118,740, which is higher than the $86,346 average annual salary of a merchandising manager.
The top three skills for a senior brand manager include brand management, digital marketing and brand marketing. The most important skills for a merchandising manager are sales floor, POS, and apparel.
| Senior Brand Manager | Merchandising Manager | |
| Yearly salary | $118,740 | $86,346 |
| Hourly rate | $57.09 | $41.51 |
| Growth rate | 10% | 10% |
| Number of jobs | 102,062 | 268,577 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 65% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior brand manager is responsible for monitoring the initiatives of a brand management team to provide high-quality services for the client, creating brand awareness to the market, and adhering specifically to the target audience following clients' requirements. Senior brand managers evaluate the sales performance and impact of the team's marketing techniques and promotional content, adjusting strategies as needed to improve deliverables within budget limitations and agreed timetables. They also coordinate with clients and management for progress updates and identifying opportunities to achieve sales growth and maximum performance.
A merchandising manager is responsible for supervising stock inventories, retail pricing, and managing product displays by analyzing customer preferences through researching the current market trends that would improve the store's sales condition and achieve profitability goals. Merchandising managers negotiate with reliable third-party vendors, minimizing costs without compromising the quality of the products. They also assist with planning floor layouts for store visuals that would attract customers and marketing promotional offers and special discounts to increase more revenues.
Senior brand managers and merchandising managers have different pay scales, as shown below.
| Senior Brand Manager | Merchandising Manager | |
| Average salary | $118,740 | $86,346 |
| Salary range | Between $88,000 And $158,000 | Between $64,000 And $116,000 |
| Highest paying City | Newark, NJ | Woonsocket, RI |
| Highest paying state | New Jersey | Rhode Island |
| Best paying company | Roku | Roku |
| Best paying industry | Media | Retail |
There are a few differences between a senior brand manager and a merchandising manager in terms of educational background:
| Senior Brand Manager | Merchandising Manager | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 65% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior brand managers' and merchandising managers' demographics:
| Senior Brand Manager | Merchandising Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.0% Female, 51.0% | Male, 47.7% Female, 52.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |