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The differences between senior brand managers and planning managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior brand manager and a planning manager. Additionally, a senior brand manager has an average salary of $118,740, which is higher than the $98,486 average annual salary of a planning manager.
The top three skills for a senior brand manager include brand management, digital marketing and brand marketing. The most important skills for a planning manager are project management, customer service, and strong analytical.
| Senior Brand Manager | Planning Manager | |
| Yearly salary | $118,740 | $98,486 |
| Hourly rate | $57.09 | $47.35 |
| Growth rate | 10% | 10% |
| Number of jobs | 102,062 | 137,190 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior brand manager is responsible for monitoring the initiatives of a brand management team to provide high-quality services for the client, creating brand awareness to the market, and adhering specifically to the target audience following clients' requirements. Senior brand managers evaluate the sales performance and impact of the team's marketing techniques and promotional content, adjusting strategies as needed to improve deliverables within budget limitations and agreed timetables. They also coordinate with clients and management for progress updates and identifying opportunities to achieve sales growth and maximum performance.
Planning managers perform various duties and responsibilities for an organization. These include planning and monitoring a project or department's budget, production schedule, and inventory, creating reports of new plans, programs, and regulations, and ensuring development proposals comply with requirements and regulations. Additionally, planning managers are expected to serve as an intermediary between developers, government entities, businesses, and communities. They also oversee site plans, rezoning, and special-use permits, set schedules for the project, and supervise other personnel such as developers and consultants.
Senior brand managers and planning managers have different pay scales, as shown below.
| Senior Brand Manager | Planning Manager | |
| Average salary | $118,740 | $98,486 |
| Salary range | Between $88,000 And $158,000 | Between $71,000 And $135,000 |
| Highest paying City | Newark, NJ | San Francisco, CA |
| Highest paying state | New Jersey | California |
| Best paying company | Roku | ZS |
| Best paying industry | Media | Technology |
There are a few differences between a senior brand manager and a planning manager in terms of educational background:
| Senior Brand Manager | Planning Manager | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 72% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior brand managers' and planning managers' demographics:
| Senior Brand Manager | Planning Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.0% Female, 51.0% | Male, 64.1% Female, 35.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |