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Senior brand manager vs pricing manager

The differences between senior brand managers and pricing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior brand manager and a pricing manager. Additionally, a senior brand manager has an average salary of $118,740, which is higher than the $109,525 average annual salary of a pricing manager.

The top three skills for a senior brand manager include brand management, digital marketing and brand marketing. The most important skills for a pricing manager are analytics, pricing strategy, and strategic pricing.

Senior brand manager vs pricing manager overview

Senior Brand ManagerPricing Manager
Yearly salary$118,740$109,525
Hourly rate$57.09$52.66
Growth rate10%10%
Number of jobs102,062119,997
Job satisfaction--
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 66%
Average age3939
Years of experience1010

What does a senior brand manager do?

A senior brand manager is responsible for monitoring the initiatives of a brand management team to provide high-quality services for the client, creating brand awareness to the market, and adhering specifically to the target audience following clients' requirements. Senior brand managers evaluate the sales performance and impact of the team's marketing techniques and promotional content, adjusting strategies as needed to improve deliverables within budget limitations and agreed timetables. They also coordinate with clients and management for progress updates and identifying opportunities to achieve sales growth and maximum performance.

What does a pricing manager do?

Pricing managers are employees who oversee the pricing needs of the organization. They identify the best pricing schemes for the company's product or service offerings. To do this, pricing managers analyze industry trends and current events. They study the target market and their spending behavior. They also coordinate with different departments, such as the production department to get the cost of production and the human resources department to get overhead costs. They also factor in different operational costs. Once they get this data, they determine the best pricing for the goods. Pricing managers also have a say in company tie-ups and client proposals to ensure that the company will not get the losing end of the stick with such partnerships.

Senior brand manager vs pricing manager salary

Senior brand managers and pricing managers have different pay scales, as shown below.

Senior Brand ManagerPricing Manager
Average salary$118,740$109,525
Salary rangeBetween $88,000 And $158,000Between $80,000 And $149,000
Highest paying CityNewark, NJSan Francisco, CA
Highest paying stateNew JerseyArizona
Best paying companyRokuMcKinsey & Company Inc
Best paying industryMediaTechnology

Differences between senior brand manager and pricing manager education

There are a few differences between a senior brand manager and a pricing manager in terms of educational background:

Senior Brand ManagerPricing Manager
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 66%
Most common majorMarketingBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior brand manager vs pricing manager demographics

Here are the differences between senior brand managers' and pricing managers' demographics:

Senior Brand ManagerPricing Manager
Average age3939
Gender ratioMale, 49.0% Female, 51.0%Male, 57.8% Female, 42.2%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between senior brand manager and pricing manager duties and responsibilities

Senior brand manager example responsibilities.

  • Manage the development and execution of in-store media, POS, and other merchandising vehicles to drive product trial.
  • Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
  • Provide branding, copywriting, and marketing with a dash of technical advisory.
  • Measure and analyze ROI of marketing programs then work with agency and brand team on recommend improvements.
  • Lead the development of advertising, marketing, and sales promotion materials including copywriting, art direction, and production.
  • Act as marketing and customer advocate across global virtual teams ensuring campaign development trade-offs do not compromise ROI or marketing goals.
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Pricing manager example responsibilities.

  • Create RFQ for large orders, manage wholesale dealer price lists, and constantly negotiate better pricing on goods.
  • Manage operational compliance with terms and conditions to include the creation and management of SLA's and KPI's.
  • Manage personnel for all procurement relate activities in support of these commodities (measure by a prescribe set of metrics).
  • Manage the development of strategic initiatives from concept to execution including the store format portfolio, international partnership and OmniChannel opportunities.
  • Prepare and develop complete cost proposals in accordance with specify RFP requirements and the established corporate estimating system.
  • Write ad hoc SQL queries as needed.
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Senior brand manager vs pricing manager skills

Common senior brand manager skills
  • Brand Management, 8%
  • Digital Marketing, 7%
  • Brand Marketing, 6%
  • Project Management, 5%
  • Consumer Insights, 4%
  • Market Research, 4%
Common pricing manager skills
  • Analytics, 15%
  • Pricing Strategy, 11%
  • Strategic Pricing, 5%
  • Customer Service, 5%
  • Strong Analytical, 5%
  • SQL, 4%

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