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The differences between senior brand managers and product managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior brand manager and a product manager. Additionally, a senior brand manager has an average salary of $118,740, which is higher than the $111,729 average annual salary of a product manager.
The top three skills for a senior brand manager include brand management, digital marketing and brand marketing. The most important skills for a product manager are product management, QA, and product strategy.
| Senior Brand Manager | Product Manager | |
| Yearly salary | $118,740 | $111,729 |
| Hourly rate | $57.09 | $53.72 |
| Growth rate | 10% | 10% |
| Number of jobs | 102,062 | 125,678 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior brand manager is responsible for monitoring the initiatives of a brand management team to provide high-quality services for the client, creating brand awareness to the market, and adhering specifically to the target audience following clients' requirements. Senior brand managers evaluate the sales performance and impact of the team's marketing techniques and promotional content, adjusting strategies as needed to improve deliverables within budget limitations and agreed timetables. They also coordinate with clients and management for progress updates and identifying opportunities to achieve sales growth and maximum performance.
A product manager is responsible for ensuring product development, providing the best marketing strategies, and effectively handling the sales and marketing team. Product managers' duties include monitoring the market trends and conditions, identifying business opportunities and plan initiatives, and collaborating the product launch process with the appropriate departments. A product manager is also responsible for generating ideas on improving product features, determining timetables and reasonable pricing, and analyzing product sales. A product manager must have excellent strategic and decision-making skills to contribute to its growth and profitability.
Senior brand managers and product managers have different pay scales, as shown below.
| Senior Brand Manager | Product Manager | |
| Average salary | $118,740 | $111,729 |
| Salary range | Between $88,000 And $158,000 | Between $81,000 And $152,000 |
| Highest paying City | Newark, NJ | San Francisco, CA |
| Highest paying state | New Jersey | California |
| Best paying company | Roku | Meta |
| Best paying industry | Media | Retail |
There are a few differences between a senior brand manager and a product manager in terms of educational background:
| Senior Brand Manager | Product Manager | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 72% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior brand managers' and product managers' demographics:
| Senior Brand Manager | Product Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.0% Female, 51.0% | Male, 65.3% Female, 34.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |