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The differences between senior brand managers and product managers lead can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior brand manager and a product manager lead. Additionally, a product manager lead has an average salary of $138,531, which is higher than the $118,740 average annual salary of a senior brand manager.
The top three skills for a senior brand manager include brand management, digital marketing and brand marketing. The most important skills for a product manager lead are architecture, QA, and product management.
| Senior Brand Manager | Product Manager Lead | |
| Yearly salary | $118,740 | $138,531 |
| Hourly rate | $57.09 | $66.60 |
| Growth rate | 10% | 10% |
| Number of jobs | 102,062 | 110,157 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 68% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior brand manager is responsible for monitoring the initiatives of a brand management team to provide high-quality services for the client, creating brand awareness to the market, and adhering specifically to the target audience following clients' requirements. Senior brand managers evaluate the sales performance and impact of the team's marketing techniques and promotional content, adjusting strategies as needed to improve deliverables within budget limitations and agreed timetables. They also coordinate with clients and management for progress updates and identifying opportunities to achieve sales growth and maximum performance.
A product manager lead is responsible for supervising the development and strategic launch of the company's products from conceptualization to final market release. Product managers work closely with the marketing and sales team to identify efficient promotional techniques to enhance the brand's image across the market and develop outstanding features according to trends and public demands. They also handle media commitments and press releases and maximize product vision. A product manager lead directs the budgeting and sales forecasting, ensuring that the process adheres to budget limitations and deadlines.
Senior brand managers and product managers lead have different pay scales, as shown below.
| Senior Brand Manager | Product Manager Lead | |
| Average salary | $118,740 | $138,531 |
| Salary range | Between $88,000 And $158,000 | Between $99,000 And $192,000 |
| Highest paying City | Newark, NJ | San Francisco, CA |
| Highest paying state | New Jersey | California |
| Best paying company | Roku | The Walt Disney Company |
| Best paying industry | Media | Start-up |
There are a few differences between a senior brand manager and a product manager lead in terms of educational background:
| Senior Brand Manager | Product Manager Lead | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 68% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior brand managers' and product managers lead' demographics:
| Senior Brand Manager | Product Manager Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.0% Female, 51.0% | Male, 69.4% Female, 30.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |