Senior brand manager vs regional marketing manager

The differences between senior brand managers and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior brand manager and a regional marketing manager. Additionally, a senior brand manager has an average salary of $118,740, which is higher than the $85,217 average annual salary of a regional marketing manager.

The top three skills for a senior brand manager include brand management, digital marketing and brand marketing. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.

Senior brand manager vs regional marketing manager overview

	Senior Brand Manager	Regional Marketing Manager
Yearly salary	$118,740	$85,217
Hourly rate	$57.09	$40.97
Growth rate	10%	10%
Number of jobs	102,062	115,987
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 70%	Bachelor's Degree, 78%
Average age	39	39
Years of experience	10	10

What does a senior brand manager do?

A senior brand manager is responsible for monitoring the initiatives of a brand management team to provide high-quality services for the client, creating brand awareness to the market, and adhering specifically to the target audience following clients' requirements. Senior brand managers evaluate the sales performance and impact of the team's marketing techniques and promotional content, adjusting strategies as needed to improve deliverables within budget limitations and agreed timetables. They also coordinate with clients and management for progress updates and identifying opportunities to achieve sales growth and maximum performance.

What does a regional marketing manager do?

A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.

Senior brand manager vs regional marketing manager salary

Senior brand managers and regional marketing managers have different pay scales, as shown below.

	Senior Brand Manager	Regional Marketing Manager
Average salary	$118,740	$85,217
Salary range	Between $88,000 And $158,000	Between $62,000 And $116,000
Highest paying City	Newark, NJ	San Francisco, CA
Highest paying state	New Jersey	California
Best paying company	Roku	AbbVie
Best paying industry	Media	Construction

Differences between senior brand manager and regional marketing manager education

There are a few differences between a senior brand manager and a regional marketing manager in terms of educational background:

	Senior Brand Manager	Regional Marketing Manager
Most common degree	Bachelor's Degree, 70%	Bachelor's Degree, 78%
Most common major	Marketing	Business
Most common college	University of Georgia	University of Georgia

Senior brand manager vs regional marketing manager demographics

Here are the differences between senior brand managers' and regional marketing managers' demographics:

	Senior Brand Manager	Regional Marketing Manager
Average age	39	39
Gender ratio	Male, 49.0% Female, 51.0%	Male, 54.5% Female, 45.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between senior brand manager and regional marketing manager duties and responsibilities

Senior brand manager example responsibilities.

Manage the development and execution of in-store media, POS, and other merchandising vehicles to drive product trial.
Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
Provide branding, copywriting, and marketing with a dash of technical advisory.
Measure and analyze ROI of marketing programs then work with agency and brand team on recommend improvements.
Lead the development of advertising, marketing, and sales promotion materials including copywriting, art direction, and production.
Act as marketing and customer advocate across global virtual teams ensuring campaign development trade-offs do not compromise ROI or marketing goals.

Regional marketing manager example responsibilities.

Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
Develop promotions which heighten brand awareness and maximize ROI.
Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.

Senior brand manager vs regional marketing manager skills

Common senior brand manager skills

Brand Management, 8%
Digital Marketing, 7%
Brand Marketing, 6%
Project Management, 5%
Consumer Insights, 4%
Market Research, 4%

Common regional marketing manager skills

Digital Marketing, 15%
Integrated Marketing, 6%
Marketing Campaigns, 5%
Project Management, 5%
ROI, 5%
Lead Generation, 4%

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Senior Brand Manager
Senior Brand Manager vs Regional Marketing Manager

Updated January 8, 2025

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