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Senior brand manager vs senior business development manager

The differences between senior brand managers and senior business development managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior brand manager and a senior business development manager. Additionally, a senior business development manager has an average salary of $129,638, which is higher than the $118,740 average annual salary of a senior brand manager.

The top three skills for a senior brand manager include brand management, digital marketing and brand marketing. The most important skills for a senior business development manager are healthcare, cloud, and business relationships.

Senior brand manager vs senior business development manager overview

Senior Brand ManagerSenior Business Development Manager
Yearly salary$118,740$129,638
Hourly rate$57.09$62.33
Growth rate10%10%
Number of jobs102,062204,172
Job satisfaction--
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 73%
Average age3939
Years of experience1010

What does a senior brand manager do?

A senior brand manager is responsible for monitoring the initiatives of a brand management team to provide high-quality services for the client, creating brand awareness to the market, and adhering specifically to the target audience following clients' requirements. Senior brand managers evaluate the sales performance and impact of the team's marketing techniques and promotional content, adjusting strategies as needed to improve deliverables within budget limitations and agreed timetables. They also coordinate with clients and management for progress updates and identifying opportunities to achieve sales growth and maximum performance.

What does a senior business development manager do?

As senior business development manager is mainly responsible for creating and maintaining solid relationships and making business decisions. They do plan ways to grow the business, find areas of client needs, manage business negotiations, and review and approve other business decisions. It is expected in their job to seamlessly complete target deadlines and delegate tasks to subordinates. Moreover, they should be able to have good working relationships with employees and clients, so good communication and interpersonal skills are necessary.

Senior brand manager vs senior business development manager salary

Senior brand managers and senior business development managers have different pay scales, as shown below.

Senior Brand ManagerSenior Business Development Manager
Average salary$118,740$129,638
Salary rangeBetween $88,000 And $158,000Between $94,000 And $178,000
Highest paying CityNewark, NJSeattle, WA
Highest paying stateNew JerseyWashington
Best paying companyRokuShearman & Sterling
Best paying industryMediaManufacturing

Differences between senior brand manager and senior business development manager education

There are a few differences between a senior brand manager and a senior business development manager in terms of educational background:

Senior Brand ManagerSenior Business Development Manager
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 73%
Most common majorMarketingBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior brand manager vs senior business development manager demographics

Here are the differences between senior brand managers' and senior business development managers' demographics:

Senior Brand ManagerSenior Business Development Manager
Average age3939
Gender ratioMale, 49.0% Female, 51.0%Male, 74.8% Female, 25.2%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between senior brand manager and senior business development manager duties and responsibilities

Senior brand manager example responsibilities.

  • Manage the development and execution of in-store media, POS, and other merchandising vehicles to drive product trial.
  • Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
  • Provide branding, copywriting, and marketing with a dash of technical advisory.
  • Measure and analyze ROI of marketing programs then work with agency and brand team on recommend improvements.
  • Lead the development of advertising, marketing, and sales promotion materials including copywriting, art direction, and production.
  • Act as marketing and customer advocate across global virtual teams ensuring campaign development trade-offs do not compromise ROI or marketing goals.
  • Show more

Senior business development manager example responsibilities.

  • Manage the distributor/end user relationship in all accounts maintaining focus on emerging healthcare segments.
  • Lead and manage large RFP responses to ensure corporate objectives for profitability, sustainability, and operational delivery objectives are meet.
  • Develop trusting, lucrative business relationships with key decision makers as a proponent of healthcare technology integration initiatives.
  • Execute first lighting IP agreement with Lumenetix.
  • Create technical system designs, write customer proposals, and provide sales support for IP video customer initiatives.
  • Help build application ISV group from ground-up including target markets, partner strategy, messaging, CRM, go-to-market programs.
  • Show more

Senior brand manager vs senior business development manager skills

Common senior brand manager skills
  • Brand Management, 8%
  • Digital Marketing, 7%
  • Brand Marketing, 6%
  • Project Management, 5%
  • Consumer Insights, 4%
  • Market Research, 4%
Common senior business development manager skills
  • Healthcare, 7%
  • Cloud, 5%
  • Business Relationships, 5%
  • Account Management, 5%
  • Project Management, 4%
  • CRM, 4%

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