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Senior brand manager vs web manager

The differences between senior brand managers and web managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior brand manager and a web manager. Additionally, a senior brand manager has an average salary of $118,740, which is higher than the $82,696 average annual salary of a web manager.

The top three skills for a senior brand manager include brand management, digital marketing and brand marketing. The most important skills for a web manager are digital marketing, wordpress, and html css.

Senior brand manager vs web manager overview

Senior Brand ManagerWeb Manager
Yearly salary$118,740$82,696
Hourly rate$57.09$39.76
Growth rate10%10%
Number of jobs102,062107,495
Job satisfaction--
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 73%
Average age3939
Years of experience1010

What does a senior brand manager do?

A senior brand manager is responsible for monitoring the initiatives of a brand management team to provide high-quality services for the client, creating brand awareness to the market, and adhering specifically to the target audience following clients' requirements. Senior brand managers evaluate the sales performance and impact of the team's marketing techniques and promotional content, adjusting strategies as needed to improve deliverables within budget limitations and agreed timetables. They also coordinate with clients and management for progress updates and identifying opportunities to achieve sales growth and maximum performance.

What does a web manager do?

Web Managers are responsible for managing websites for organizations. Their duties include managing website upgrades, testing for website performance, implement a strategy to increase web traffic and subscribers, troubleshooting website issues, and responding to security breaches. They create content audits as well as ensuring the website has brand strategy alignment. A Web Manager ensures website compliance with all regulations and keeps abreast of the best practice of the industry. They must possess good problem-solving skills and knowledge in search engine optimization.

Senior brand manager vs web manager salary

Senior brand managers and web managers have different pay scales, as shown below.

Senior Brand ManagerWeb Manager
Average salary$118,740$82,696
Salary rangeBetween $88,000 And $158,000Between $54,000 And $125,000
Highest paying CityNewark, NJSan Jose, CA
Highest paying stateNew JerseyHawaii
Best paying companyRokuMeta
Best paying industryMedia-

Differences between senior brand manager and web manager education

There are a few differences between a senior brand manager and a web manager in terms of educational background:

Senior Brand ManagerWeb Manager
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 73%
Most common majorMarketingBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior brand manager vs web manager demographics

Here are the differences between senior brand managers' and web managers' demographics:

Senior Brand ManagerWeb Manager
Average age3939
Gender ratioMale, 49.0% Female, 51.0%Male, 56.4% Female, 43.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between senior brand manager and web manager duties and responsibilities

Senior brand manager example responsibilities.

  • Manage the development and execution of in-store media, POS, and other merchandising vehicles to drive product trial.
  • Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
  • Provide branding, copywriting, and marketing with a dash of technical advisory.
  • Measure and analyze ROI of marketing programs then work with agency and brand team on recommend improvements.
  • Lead the development of advertising, marketing, and sales promotion materials including copywriting, art direction, and production.
  • Act as marketing and customer advocate across global virtual teams ensuring campaign development trade-offs do not compromise ROI or marketing goals.
  • Show more

Web manager example responsibilities.

  • Plan workflow and train catalog editors to manage XML.
  • Utilize 3scale tool to manage the API accessibility for external users.
  • Manage UI flow, technical standards, development and maintenance for these tools.
  • Manage the QA process from the business side to ensure that the proper test plans are executed.
  • Manage site content including a graphic image library and product catalog using various tools including HTML and content management software.
  • Design and manage daily and monthly e-newsletters publish in XML and deliver to subscribers via e-mail in ASCII and HTML formats.
  • Show more

Senior brand manager vs web manager skills

Common senior brand manager skills
  • Brand Management, 8%
  • Digital Marketing, 7%
  • Brand Marketing, 6%
  • Project Management, 5%
  • Consumer Insights, 4%
  • Market Research, 4%
Common web manager skills
  • Digital Marketing, 9%
  • WordPress, 9%
  • Html Css, 7%
  • B Testing, 6%
  • Google Analytics, 5%
  • HTML, 4%

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