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The differences between senior brand managers and web managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior brand manager and a web manager. Additionally, a senior brand manager has an average salary of $118,740, which is higher than the $82,696 average annual salary of a web manager.
The top three skills for a senior brand manager include brand management, digital marketing and brand marketing. The most important skills for a web manager are digital marketing, wordpress, and html css.
| Senior Brand Manager | Web Manager | |
| Yearly salary | $118,740 | $82,696 |
| Hourly rate | $57.09 | $39.76 |
| Growth rate | 10% | 10% |
| Number of jobs | 102,062 | 107,495 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior brand manager is responsible for monitoring the initiatives of a brand management team to provide high-quality services for the client, creating brand awareness to the market, and adhering specifically to the target audience following clients' requirements. Senior brand managers evaluate the sales performance and impact of the team's marketing techniques and promotional content, adjusting strategies as needed to improve deliverables within budget limitations and agreed timetables. They also coordinate with clients and management for progress updates and identifying opportunities to achieve sales growth and maximum performance.
Web Managers are responsible for managing websites for organizations. Their duties include managing website upgrades, testing for website performance, implement a strategy to increase web traffic and subscribers, troubleshooting website issues, and responding to security breaches. They create content audits as well as ensuring the website has brand strategy alignment. A Web Manager ensures website compliance with all regulations and keeps abreast of the best practice of the industry. They must possess good problem-solving skills and knowledge in search engine optimization.
Senior brand managers and web managers have different pay scales, as shown below.
| Senior Brand Manager | Web Manager | |
| Average salary | $118,740 | $82,696 |
| Salary range | Between $88,000 And $158,000 | Between $54,000 And $125,000 |
| Highest paying City | Newark, NJ | San Jose, CA |
| Highest paying state | New Jersey | Hawaii |
| Best paying company | Roku | Meta |
| Best paying industry | Media | - |
There are a few differences between a senior brand manager and a web manager in terms of educational background:
| Senior Brand Manager | Web Manager | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 73% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior brand managers' and web managers' demographics:
| Senior Brand Manager | Web Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.0% Female, 51.0% | Male, 56.4% Female, 43.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |