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The differences between senior channel managers and channel managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a senior channel manager, becoming a channel manager takes usually requires 6-8 years. Additionally, a senior channel manager has an average salary of $142,754, which is higher than the $87,573 average annual salary of a channel manager.
The top three skills for a senior channel manager include channel marketing, digital marketing and customer satisfaction. The most important skills for a channel manager are customer service, CRM, and digital marketing.
| Senior Channel Manager | Channel Manager | |
| Yearly salary | $142,754 | $87,573 |
| Hourly rate | $68.63 | $42.10 |
| Growth rate | 10% | 5% |
| Number of jobs | 68,002 | 106,753 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 79% |
| Average age | 39 | 46 |
| Years of experience | 10 | 8 |
A senior channel manager is someone who focuses on channel sales and marketing to clients and customers. The channel manager acts as part of a company's middle management branch that coordinates with all concerning sales through channel marketing. The channel manager monitors and analyzes all information on channel sales, communications with clients and customers in all company channels, improve relationships, and build trust. In companies with different marketing channels, this position is crucial, and a person with channel marketing expertise is highly preferred.
A channel manager is responsible for supervising client relations within the assigned partner accounts. Channel managers handle the project management strategies to achieve clients' satisfaction by following their specifications and requirements. They manage marketing and promotional campaigns to improve brand awareness of the target market audience. A channel manager also oversees media relations techniques, as well as publishing digital content that would attract customers and generate more revenue resources for the business. A channel manager coordinates with channel partners for maintaining optimal performance and maximum productivity.
Senior channel managers and channel managers have different pay scales, as shown below.
| Senior Channel Manager | Channel Manager | |
| Average salary | $142,754 | $87,573 |
| Salary range | Between $99,000 And $205,000 | Between $63,000 And $121,000 |
| Highest paying City | San Francisco, CA | Sunnyvale, CA |
| Highest paying state | California | California |
| Best paying company | Levi Strauss & Co. | Meta |
| Best paying industry | Start-up | Professional |
There are a few differences between a senior channel manager and a channel manager in terms of educational background:
| Senior Channel Manager | Channel Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 79% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between senior channel managers' and channel managers' demographics:
| Senior Channel Manager | Channel Manager | |
| Average age | 39 | 46 |
| Gender ratio | Male, 58.7% Female, 41.3% | Male, 70.1% Female, 29.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |