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The differences between senior channel managers and national sales managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a senior channel manager, becoming a national sales manager takes usually requires 6-8 years. Additionally, a senior channel manager has an average salary of $142,754, which is higher than the $102,742 average annual salary of a national sales manager.
The top three skills for a senior channel manager include channel marketing, digital marketing and customer satisfaction. The most important skills for a national sales manager are customer service, product development, and trade shows.
| Senior Channel Manager | National Sales Manager | |
| Yearly salary | $142,754 | $102,742 |
| Hourly rate | $68.63 | $49.40 |
| Growth rate | 10% | 5% |
| Number of jobs | 68,002 | 94,554 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 79% |
| Average age | 39 | 46 |
| Years of experience | 10 | 8 |
A senior channel manager is someone who focuses on channel sales and marketing to clients and customers. The channel manager acts as part of a company's middle management branch that coordinates with all concerning sales through channel marketing. The channel manager monitors and analyzes all information on channel sales, communications with clients and customers in all company channels, improve relationships, and build trust. In companies with different marketing channels, this position is crucial, and a person with channel marketing expertise is highly preferred.
A national sales manager is responsible for leading a large group of sales teams, monitoring sales performance, and implementing strategic sales procedures to drive revenues and achieve the organization's profitability goals. National sales managers identify business opportunities by analyzing current market trends and closing business partnerships to boost the company's brand popularity and attract more customers. They also monitor marketing strategies and negotiate continuous agreements with existing customers to keep them purchasing the company's services. A national sales manager creates sales forecasts, ensuring that the services provided by the organization align with the standard budget goals.
Senior channel managers and national sales managers have different pay scales, as shown below.
| Senior Channel Manager | National Sales Manager | |
| Average salary | $142,754 | $102,742 |
| Salary range | Between $99,000 And $205,000 | Between $67,000 And $155,000 |
| Highest paying City | San Francisco, CA | Hartford, CT |
| Highest paying state | California | Washington |
| Best paying company | Levi Strauss & Co. | NetApp |
| Best paying industry | Start-up | Manufacturing |
There are a few differences between a senior channel manager and a national sales manager in terms of educational background:
| Senior Channel Manager | National Sales Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 79% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between senior channel managers' and national sales managers' demographics:
| Senior Channel Manager | National Sales Manager | |
| Average age | 39 | 46 |
| Gender ratio | Male, 58.7% Female, 41.3% | Male, 80.4% Female, 19.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |